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Tax Credits as a Means of Influencing Consumer Behavior

Articles
Pitts, R. E., & Wittenbach, J. L. (1981). Tax credits as a means of influencing consumer behavior. Journal of Consumer Research, 8, 3, 335-338.
Examined the impact of the Residential Energy Conservation Tax Credit via telephone survey in a midwestern city; 146 individuals participated. Results suggest that the Tax Credit …

Market Correction: Economic Incentives for Sustainable Development

Articles
Kelly, M. (1992). Market correction: Economic incentives for sustainable development. Ottawa: National Round Table on the Environment and the Economy.

AT&T's Telework Program

Cases
Atkyns, R., Blazek, M. & Roitz, J. (2002). Measurement of environmental impacts of telework adoption amidst change in complex organizations: AT&T survey methodology and results. Resources, Conservation and Recycling, 36, 267-285.
More and more AT&T employees are taking advantage of the latest computer technology by working from home. AT&T has been developing their telework program since 1992. Business can …

Only Pay for What you Throw Away

Articles
Riggle, D. (1989). Only pay for what you throw away. BioCycle, February, 39-41.

Public Acceptance of Consumer Energy Conservation Strategies

Articles
Olsen, M. E. (1983). Public acceptance of consumer energy conservation strategies. Journal of Economic Psychology, 4, 1-2, 183-196.
Investigated 6 alternative strategies for promoting energy conservation: financial incentives, community programs, efficiency standards, land-use changes, consumption limits, and …

Winnipeg Folk Fest Reduces Waste with Reusable Mugs and Plates

Cases
The annual Winnipeg Folk Festival in Manitoba uses reusable plastic plates for all of its concession stands and for meals served to performers and volunteers backstage. A two doll…

Switzerland’s bike to work campaign: Fun, easy, and popular

Forums
Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

Water Efficiency Durham

Cases
Durham Region is located on the north shore of Lake Ontario, on the eastern border of Toronto. In 1995 Durham Region began developing initiatives to help their customers reduce wa…

Best way to deliver a survey?

Forums
Tim Kelly Christchurch Jun 22, 2021 19:01 pm
I'd like people's opinion on how to best deliver a survey to a group of around 2,000 households. The budget is tight. I have a $1,000 that could be used either as: (a) prizemoney …

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

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