Value Orientations, Gender, and Environmental Concern

Articles
Stern, P. C., Dietz, T., & Kalof, L. (1993). Value orientations, gender, and environmental concern. Environment and Behavior, 25, 3, 322-348.
Expanded on S. H. Schwartz's (1977) norm-activation model of altruism by offering an integrative theoretical model of environmental (EV) concern. The model presumes that action in…

Do as I Say, Not as I Do. Special Section: Attitudes and Behavior in Social Psychology

Articles
Lloyd, K. E. (1994). Do as I say, not as I do. Special Section: Attitudes and behavior in social psychology. Behavior Analyst, 17, 1, 131-139.
Examines the observance of low to absent correlations between what a person says he/she would do and what he/she actually does later. Focus is on the degree of agreement between r…

Actively Caring for the Environment: An Integration of Behaviorism and Humanism. Special Issue: Litter control and Recycling

Articles
Geller, E. S. (1995). Actively caring for the environment: An integration of behaviorism and humanism. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 184-195.
Integrates perspectives from behavior-based psychology (BBP) and person-based psychology (PBP) to summarize ways to protect the environment. Community-based interventions are need…

Evaluating a Television Campaign to Promote Petrol Conservation

Articles
Syme, G. J., Seligman, C., Kantola, S. J., & MacPherson, D. K. (1987). Evaluating a television campaign to promote petrol conservation. Environment and Behavior, 19, 4, 444-461.
Conducted intensive 4-wk campaigns using a 30-sec TV commercial in 2 Australian cities; a 3rd city served as a control. Approximately 400 respondents (aged 18+ yrs) selected rando…

Ecological Concern, Attitudes, and Social Norms in Voting Behavior

Articles
Gill, J. D., Crosby, L. A., & Taylor, J. R. (1986). Ecological concern, attitudes, and social norms in voting behavior. Public Opinion Quarterly, 50, 4, 537-554.
Studied the relationship between ecological concern and voting behavior using data on consumer behavior on container deposit (bottle) bills in California and Colorado. Results ind…

A Field Experiment in Communicating a New Risk: Effects of the Source and a Message Containing Explicit Conclusions

Articles
Gutteling, J. M. (1993). A field experiment in communicating a new risk: Effects of the source and a message containing explicit conclusions. Basic and Applied Social Psychology, 14, 3, 295-316.
383 inhabitants of Dutch cities received a brochure containing information about the risks and benefits of a new hazardous technology. The control group consisted of 125 Ss who di…

Influences on Attitude-Behavior Relationships: A Natural Experiment with Curbside Recycling

Articles
Guagnano, G. A., Stern, P. C., & Dietz, T. (1995). Influences on attitude-behavior relationships: A natural experiment with curbside recycling. Environment and Behavior, 27, 5, 699-718.
To test a model in which attitudinal factors & external conditions act in combination to influence behavior, evidence was gathered in in a natural experiment in recycling in which…

Perceptual Awareness of Energy Requirements of Familiar Objects

Articles
Baird, J. C., & Brier, J. M. (1981). Perceptual awareness of energy requirements of familiar objects. Journal of Applied Psychology, 66, 1, 90-96.
Conducted 3 experiments to assess undergraduates' perceptual awareness of energy requirements in their immediate surroundings (e.g., refrigerators, automobiles, toasters). In Exp …

The Unintended Effects of a Posted Sign on Littering Attitudes and Stated Intentions

Articles
Horsley, A. D. (1988). The unintended effects of a posted sign on littering attitudes and stated intentions. Journal of Environmental Education, 19, 3, 10-14.
The effects of an anti-littering sign that read "We treat litterbugs like all insects" were compared with those for a sign that read "Please save our landscape; don't litter." Ss …

Environmentalism and Consumers' Clothing Disposal Patterns: An Exploratory Study

Articles
Shim, S. (1995). Environmentalism and consumers' clothing disposal patterns: An exploratory study. Clothing and Textiles Research Journal, 13, 1, 38-48.
Examined the influence of environmental attitude and waste recycling behavior on clothing disposal patterns and the influence of gender, age, and ethnicity on clothing disposal pa…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing