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Smarter Travel in Outer London: Integrated Marketing in the UK

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Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Go Boulder

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Created in 1989, the Go Boulder program was designed to reduce traffic congestion and air pollution by getting Boulder residents to shift from single-occupant vehicle use to alter…
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British Columbia’s Way to Go! Program

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British Columbia’s Way to Go! program was created in response to data that showed a sharp increase in the number of students traveling to school by car between 1984 and 1994. Conc…
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Denver’s Schoolpool

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Operating under the Denver Regional Council of Governments Way to Go program, Schoolpool is a program designed to get students to and from school via carpool, mass transit, walkin…
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Seattle’s Just One Trip Phase II

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Seattle’s Just One Trip campaign aims to get residents to reduce the number of drive-alone trips they make on a weekly basis, replacing them with green travel alternatives includi…
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Vancouver’s Employee Trip Reduction Program

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Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
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GCC Active and Safe Routes to School (2008 on)

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First implemented in 1997, Green Communities Canada’s national Active and Safe Routes to School Program (GCC’s ASRTS) saw great initial success, though over time, individual schoo…
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20/20 The Way to Clean Air

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The goal of the 20/20 The Way to Clean Air program was to engage residents living in the Greater Toronto Area in taking actions at the individual and collective level to reduce ai…
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HSBC Clean Air Achievers

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HSBC’s Clean Air Achievers was a free program offered to Canadian students in grades 5 through 9 with two main goals: (1) to produce fewer greenhouse gasses (GHG) through reducing…
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TransLink's TravelSmart Program

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Designed to serve residents of Metro Vancouver, TransLink’s TravelSmart program helps businesses and individuals reduce the number of trips made in single-occupant vehicles by pro…

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