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Bicycle Friendly Communities Program

Cases
This case study examines the spread of the international Bicycle Friendly Communities (BFC) program into Ontario, Canada – a process initiated by the Share the Road Cycling Commis…

Food For Thought (And Action!) Program

Cases
The Food For Thought (And Action!) program started in the 1st Unitarian Church in Portland, Oregon in March 2002. The intent was to bring to light the connections between dietary …

Psychological resistance against attempts to reduce private car use

Articles
Tertoolen G., van Kreveld D. & Verstraten B. (1998). Psychological resistance against attempts to reduce private car use. Transportation Research Part A: Policy and Practice, 32 (3), 171-181.
The aim of the research was to investigate the effects of information, feedback and commitment on car use and attitudes related to car use. In a field experiment (N = 350) users o…

Green versus Brown: Explaining Environmental Commitment in Australia

Articles
McAllister, I. & Studlar, D. T. (1999). Green versus brown: Explaining environmental commitment in Australia. Social Science Quarterly, 80, 4, 775-792.
Although there have been several studies of the growth in environmental group membership, analyzing the link between environmentalism, value change, and social location, few studi…

Inspiring workplace safety through intrinsic motivation

Forums
Julie Cook Kitchener May 6, 2024 12:56 pm
Hi all,    Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…

Improving Energy Conservation With Effective Home Audit Programs in California Using Communication and Commitment

Cases
Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
The Pacific Gas and Electric Company (PG&E) in California provided a home audit program as a method to improve energy conservation. This initiative gave homeowners a free home ins…

Encouraging College Students to Support Pro-Environment Behavior: Effects of Direct versus Indirect Rewards

Articles
Boyce, T. E., & Geller, E. S. (2001). Encouraging college students to support pro-environment behavior: Effects of direct versus indirect rewards. Environment & Behavior, 33(1), 107-125.
Ways to increase the delivery of a special thank-you card following behavior that protected the environment or helped another person were addressed. In Study 1, direct rewards …

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

A Test of a Model for Commitment

Articles
Kiesler, C. A., & Sakumura, J. (1966). A test of a model for commitment. Journal of Personality and Social Psychology, 3, 3, 349-353.
Commitment is defined as a binding of the individual to behavioral acts, and a theoretical model is presented for the role of commitment in attitude change. The derivation tested…

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

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