The Check, Clean, Dry Campaign

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New Zealand is an island nation that lies deep in the South Pacific. It consists of two main islands – the North Island and the South Island – separated by a 29km wide waterway, t…

Excuse Me Do You Recycle? Public Participation in Curbside Recycling in the UK.

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In 1990, the UK government set a target for the recycling of 25% of household waste by the year 2000. With this new target, many local authorities began to re-think their recyclin…

Students Teaching Students on the Importance of Using Both Sides of Paper, Conserving Energy, and Recycling

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Students can be the best teachers. In 1995, students in the Student Leadership Class designed and delivered educational messages to teachers and students on the importance of usin…

Motivating Community Recycling: New Zealand Curbside Trial

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Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

Improving Energy Conservation With Effective Home Audit Programs in California Using Communication and Commitment

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Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
The Pacific Gas and Electric Company (PG&E) in California provided a home audit program as a method to improve energy conservation. This initiative gave homeowners a free home ins…

Using Social Norms to Reduce Household Energy Consumption

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Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Background  In the two projects described below, information was delivered to households in order to foster norms that support reduced electricity consumption.  These projects ma…

Restoring the Redwood River

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The Redwood River Clean Water Project, an accelerated program to restore the Redwood River and Lake Redwood, was officially launched in 1995. It began as a response to deteriorati…

Water Efficiency Durham

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Durham Region is located on the north shore of Lake Ontario, on the eastern border of Toronto. In 1995 Durham Region began developing initiatives to help their customers reduce wa…

Florida Clean Marina Program

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Program developed as a multi-media single sector effort to implement a voluntary, partnership-driven, criteria and incentive-based, proactive pollution prevention approach for mar…

Children: A Critical Link for Changing Driving Behavior

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Way To Go! School Program: www.waytogo.icbc.bc.ca, York: ttp://www.sustreport.org/news/driving_behaviour.html
Car emissions have a large impact on children's health. Current public strategies for reducing health impacts have encouraged people to drive fuel-efficient cars, reduce the amoun…

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