Utilizing a Social-Ecological Framework to Promote Water and Energy Conservation: A Field Experiment

Articles
Kurz, T., Donaghue, N., & Walker, I. (2005). Utilizing a social-ecological framework to promote water and energy conservation: A field experiment. Journal of Applied Social Psychology, 35(6), 1281-1300.
The present study utilized a social-ecological framework to design an intervention to reduce residential water and energy use in a local community. An experimental design was used…

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

Social Cognitive Theory of Mass Communication

Articles
Bandura, A. (2001). Social cognitive theory of mass communication. Media Psychology, 3(3), 265-299.
Social cognitive theory provides an agentic conceptual framework within which to analyze the determinants and psychosocial mechanisms through which symbolic communication influenc…

Changing Behavior with Normative Feedback Interventions: A Field Experiment on Curbside Recycling

Articles
Schultz, P. W. (1999). Changing behavior with normative feedback interventions: A field experiment on curbside recycling. Basic and Applied Social Psychology, 21, 1, 25-36.
Examined the effects of normative feedback on community curbside recycling, and predicted that activation of personal and social norms would lead to an increase in household recyc…

Opinion Change in the Advocate as a Function of the Persuasibility of his Audience: A Clarification of the Meaning of Dissonance

Articles
Nel, E., Helmreich, R. & Aronson, E. (1969). Opinion change in the advocate as a function of the persuasibility of his audience: A clarification of the meaning of dissonance. Journal of Personality and Social Psychology, 12, 117-124.

Children: A Critical Link for Changing Driving Behavior

Cases
Way To Go! School Program: www.waytogo.icbc.bc.ca, York: ttp://www.sustreport.org/news/driving_behaviour.html
Car emissions have a large impact on children's health. Current public strategies for reducing health impacts have encouraged people to drive fuel-efficient cars, reduce the amoun…

Combining Behavioral Theories to Predict Recycling Involvement

Articles
Oom Do Valle, P., Rebelo, E., Reis, E., & Menezes, J. (2005). Combining Behavioral Theories to Predict Recycling Involvement. Environment and Behavior, 37(3), 364-396. doi:10.1177/0013916504272563.
This study merges insights from two well-known attitude-behavior theories—the theory of planned behavior and the model of altruistic behavior—with elements from two broader models…

Responses to Within-Group Criticism: Does Past Adherence to Group Norms Matter?

Articles
Tarrant, M., & Campbell, E. (2007). Responses to within-group criticism: Does past adherence to group norms matter?. European Journal of Social Psychology, 37(6), 1187-1202. doi:10.1002/ejsp.441.
Two studies tested the hypothesis that responses to within-group criticism are influenced by perceptions of a critic's prior adherence to ingroup norms. Participants responded to …

Norms of Social Conduct and the Foot-in-the-Door

Articles
Kilbourne, B. K. & Kilbourne, M. T. (1984). Norms of social conduct and the foot-in-the-door. Journal of Social Psychology, 123, 1, 13-20.
Using an account analysis (giving excuses or justifications for compliance or noncompliance) to indicate the operation of social norms, the foot-in-the-door (FITD) paradigm was in…

The impact of vivid messages on reducing energy consumption related to hot water use.

Articles
Bailey, J. O., Bailenson, J. N., Flora, J., Armel, K. C., Voelker, D., & Reeves, B. (2015). The impact of vivid messages on reducing energy consumption related to hot water use. Environment and Behavior, 47(5), 570-592.
Research suggests that vivid and personalized interventions influence proenvironmental attitudes and behaviors. Through the use of immersive virtual environment technology, people…

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