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Taking Organ Transplantation to 2020

Cases
In response to the UK having one of the highest rates of family refusal for organ donation in the Western world, the NHS Blood and Transplant (NHSBT) conducted a stakeholder engag…
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Antibiotics, Solution or Problem?

Cases
From November 2011 to February 2012, a campaign focused on the public and individual health threats of unnecessary antibiotic use was implemented in the Italian provinces of Moden…
CBSM Recommends

Southwest Florida Management District’s “Skip a Week” Yard Watering Campaign

Cases
The Southwest Florida Water Management District created the “Skip a Week” yard watering campaign to overcome misconceptions about the amount of water required for a healthy yard w…
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Do Bugs Need Drugs?

Cases
Created in Canada, Do Bugs Need Drugs is a community education program that provides information on the importance of handwashing and the responsible use of antibiotics. Created f…
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Carbon Cure

Cases
Established in 2012, the goal of Carbon Cure was to reduce embodied carbon in the built environment by 500 million tonnes annually by 2030 to help slow climate change. To do this,…
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Stockholm Congestion Pricing

Cases
The Stockholm congestion charge was a tax levied on vehicles entering and exiting the inner city in an attempt decrease the number of trips made in private vehicles, ultimately re…

Effects of Fear Appeals and Physiological Arousal upon Emotions, Attitudes, and Cigarette Smoking.

Articles
Rogers, R. W., & Deckner, C. W. (1975). Effects of fear appeals and physiological arousal upon emotions, attitudes, and cigarette smoking.. Journal of Personality and Social Psychology, 32, 2, 222-230.
Conducted 2 experiments to conceptually replicate S. Schachter's (1964) theory of the determinants of emotion and to test the feasibility of extending the theory to attitudes an…

Green Movement in a Newly Industrializing Area: A Survey on the Attitudes and Behaviour of the Hong Kong Citizens

Articles
Chan, R. & Yam, E. (1995). Green movement in a newly industrializing area: A survey on the attitudes and behaviour of the Hong Kong citizens. Journal of Community and Applied Social Psychology, 5, 4, 273-284.
Tested the relationship between environmental attitudes and behavior of the citizens of Hong Kong using a revised version of M. P. Maloney & M. P. Ward's ecological scale. Variabl…

A Revised Scale for the Measurement of Ecological Attitudes and Knowledge

Articles
Maloney, M. P., Ward, M. P., & Braucht, G. N. (1975). A revised scale for the measurement of ecological attitudes and knowledge. American Psychologist, 30, 7, 787-790.
Investigated the effects of fear appeals on persuasion in a factorial experiment that was designed to test a combined model of protection motivation theory and self-efficacy the…

Reducing Household Energy Consumption: A Qualitative and Quantitative Field Study

Articles
Brandon, G. & Lewis, A. (1999). Reducing household energy consumption: A qualitative and quantitative field study. Journal of Environmental Psychology, 19, 1, 75-85.
Investigated the effect of feedback conditions, income constraints, behavioural/structural aspects, environmental attitudes, and socio-demographics on energy consumption for 120 h…

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