COVID-19 Vaccination Uptake Strategies

Forums
Julie Cook Kitchener August 26, 2020 04:23 PM
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

Curbing Reckless Behaviour in the Face of COVID-19: Moralize It!

Forums
Julie Cook Kitchener July 28, 2020 09:28 PM
Hi all, This is an interesting article that advocates for a "moralizing" approach to  behaviour change in the face of COVID-19. Both second hand smoke and drunk driving campaigns…

Social influence in child care centers: A test of the theory of normative social behavior.

Articles
Lapinski, M.K., Anderson, J., Shugart, A., & Todd, E., (2014). Social influence in child care centers: A test of the theory of normative social behavior. Health Communication, 29, 219-232.
Child care centers are a unique context for studying communication about the social and personal expectations about health behaviors. The theory of normative social behavior (TNSB…
CBSM Recommends

The effects of social norms on male hygiene.

Articles
Nalbone, D. P., Lee, K. P., Suroviak, A. R., & Lannon, J. M. (2005). The effects of social norms on male hygiene. Individual Differences Research, 3(3), 171-176.
Numerous studies have found that individuals are more likely to comply with social norms when in the presence of others. To test the hypothesis that restroom hygiene norms would b…
CBSM Recommends

Testing the effects of social norms and behavioral privacy on hand washing: A field experiment.

Articles
Lapinski, M. K., Maloney, E. K., Braz, M., & Shulman, H. C. (2013). Testing the effects of social norms and behavioral privacy on hand washing: A field experiment. Human Communication Research, 39(1), 21-46.
A 2-part study examines the influence of normative messages on college males’ hand washing perceptions and behaviors. Study 1 tests for the appropriateness of hand washing as a ta…

Welcome, Guest

Not a member yet? Sign up and add powerful tools that will help you engage in the CBSM community through additional features.

Virtual North America

Introductory & Advanced Workshops

June 1st - 10th, 2021

Learn More

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 21st, 2021

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing