Moral Norms and Environmental Behavior: An Application of Schwartz's Norm-Activation Model to Yard Burning

Articles
VanLiere, K. D., & Dunlap, R. E. (1978). Moral norms and environmental behavior: An application of Schwartz's norm-activation model to yard burning. Journal of Applied Social Psychology, 8, 2, 174-188.
Conducted telephone interviews with a systematic sample of 403 Ss to examine some conditions under which moral norms (i.e., respect for the health of others) would be expected to …

Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior

Articles
Lindenberg, S., & Steg, L. (2007). Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior. Journal of Social Issues, 63(1), 117-137. doi:10.1111/j.1540-4560.2007.00499.x.
This article discusses new developments about goal-dependent framing and multiple goal frames (sometimes also called "multiple motives"), which are highly relevant for understandi…

Cross-Culture Comparative Research on Social Norms

Articles
Ling, W., Zheng, X., & Fang, L. (2003). Cross-culture comparative research on social norms. Acta Psychologica Sinica, 35(2), 246-254.
Compared social norms of Chinese, Japanese, and American residents. 1,434 Beijing residents, 608 Osaka residents, and 1,409 Los Angeles residents completed questionnaires. Results…

The Effects of Videotape Modeling and Daily Feedback on Residential Electricity Conservation, Home Temperature and Humidity, Perceived Comfort, and Clothing Worn: Winter and Summer

Articles
Winett, R. A., Hatcher, J. W., Fort, T. R., Leckliter, I. N., Love, S. Q., Riley, A. W., & Fishback, J. F. (1982). The effects of videotape modeling and daily feedback on residential electricity conservation, home temperature and humidity, perceived comfort, and clothing worn: Winter and summer. Journal of Applied Behavior Analysis, 15, 3, 381-402.
Two studies were conducted in all-electric residences in the winter ( n = 83) and summer ( n = 54) to ascertain how energy conservation strategies focusing on the thermostat cha…

Effects of Social Labeling on Giving to Charity

Articles
Kraut, R. E. (1973). Effects of social labeling on giving to charity. Journal of Experimental Social Psychology, 9, 551-562.
This field experiment tested the hypothesis that social labeling influences an actor's self-concept and his perception of the consequences of his behavior. Subjects who gave to c…

Ecological Concern, Attitudes, and Social Norms in Voting Behavior

Articles
Gill, J. D., Crosby, L. A., & Taylor, J. R. (1986). Ecological concern, attitudes, and social norms in voting behavior. Public Opinion Quarterly, 50, 4, 537-554.
Studied the relationship between ecological concern and voting behavior using data on consumer behavior on container deposit (bottle) bills in California and Colorado. Results ind…

Predicting Recycling Behavior from Global and Specific Environmental Attitudes and Changes in Recycling Opportunities

Articles
Vining, J., & Ebreo, A. (1992). Predicting recycling behavior from global and specific environmental attitudes and changes in recycling opportunities. Journal of Applied Social Psychology, 22, 20, 1580-1607.
Surveys of 1,028 households in a medium-sized city were conducted annually for 3 yrs to investigate changes in general environmental concern (as measured by R. E. Dunlap and K. D.…

Explaining Proenvironmental Intention and Behavior by Personal Norms and the Theory of Planned Behavior

Articles
Harland, P., Staats, H. & Wilke-Henk, A. M. (1999). Explaining proenvironmental intention and behavior by personal norms and the theory of planned behavior. Journal of Applied Social Psychology, 29, 12, 2505-2528.
The value of personal norms (S. H. Schwartz, 1977) for proenvironmental behavior has been demonstrated in previous studies (J. Vining and A. Ebreo, 1992), but not in addition to t…

The Evaluation of Litter Behavior Modification in a River Environment

Articles
Wagstaff, M. C. & Wilson, B. E. (1988). The evaluation of litter behavior modification in a river environment. Journal of Environmental Education, 20, 1, 39-44.
Evaluated the use of behavioral techniques in modifying the litter collection behavior of commercial rafting groups. 87 treatment Ss and 76 control Ss participated. A verbal appea…

Can One Make a Difference? Exploring the Differential Effects of Norm Salience and the Self-Monitoring Trait on the Norm Focus Theory's Application to Recycling Behavior

Articles
Dakin, S. A. Can one make a difference? Exploring the differential effects of norm salience and the self-monitoring trait on the Norm Focus Theory's application to recycling behavior. Vol. 56. 1998.
This study tested the Norm Focus Theory in the realm of recycling behavior. Results supported the theory's major tenet that making a social norm salient will produce behavior in a…

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