Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

The Relative Effectiveness of Models and Prompts on Energy Conservation: A Field Experiment in a Shower Room

Articles
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
Signs were placed in the field house shower rooms of a university campus exhorting people to conserve water and energy by turning off the water while soaping up. Making the signs…

Changing Behavior and Making it Stick: The Conceptualization and Management of Conservation Behavior

Articles
De Young, R. (1993). Changing behavior and making it stick: The conceptualization and management of conservation behavior. Environment and Behavior, 25, 4, 485-505.
Discusses categorization of conservation behavior change techniques (BCTs), the role techniques offer the individual whose behavior is being changed, and a means of evaluating the…

Toward More Effective Antecedent Strategies for Environmental Programs

Articles
Ester, P. & Winett, R. A. (1982). Toward more effective antecedent strategies for environmental programs. Journal of Environmental Systems, 11, 3, 201-221.
Antecedent strategies such as information and prompts when used to promote proenvironmental practices, i.e., energy and water conservation, recycling and litter control, use of ma…

Applied Behavior Analysis and Social Marketing: An Integration for Environmental Preservation

Articles
Geller, E. S. (1989). Applied behavior analysis and social marketing: An integration for environmental preservation. Journal of Social Issues, 45, 1, 17-36.
Basic principles of applied behavior analysis and social marketing are reviewed with reference to the development of action plans to protect the environment. Behavior-change pro…

Litter Reduction: A Review and Integration of the Literature. Special Issue: Litter Control and Recycling

Articles
Huffman, K. T., Grossnickle, W. F., Cope, J. G., & Huffman, K. P. (1995). Litter reduction: A review and integration of the literature. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 153-183.
Examined 40 articles and 59 studies that employed either an antecedent strategy (ATS) or consequence strategy (CQS) to integrate behavioral and social changes in communities and i…

Recycling as Altruistic Behavior: Normative and Behavioral Strategies to Expand Participation in a Community Recycling Program

Articles
Hopper, J. R., & Nielsen, J. M. (1991). Recycling as altruistic behavior: Normative and behavioral strategies to expand participation in a community recycling program. Environment and Behavior, 23, 2, 195-220.
Experimental and survey data from 122 residents of a large urban neighborhood with a community-wide curbside recycling program confirm that recycling behavior is consistent with S…

Reactance and Norm Appeal in Anti-Littering Messages

Articles
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
Conducted 3 experiments with a total of 390 children (over age 10 yrs) patronizing public swimming pool concessions to test a model of how anti-littering messages vary in the kind…

Who Recycles and When? A Review of Personal and Situational Factors

Articles
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
Reviews 80 studies, published 1969-1995, to examine recyling behaviors as differentiated from attitudes and intentions. The effects on recycling behavior of both personal variabl…

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