To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure
Cooking during COVID
Diffusion of Innovations
Oldenburg, B., & Glanz, K. (2008). Diffusion of innovations. Health behavior and health education: Theory, research, and practice (4th ed.) (pp. 313-333).
Diffusion of Innovations: A World Tour
Barker, K. (2004). Diffusion of Innovations: A World Tour. Journal of Health Communication, 9(Suppl1), 131-137.
Diffusion of Innovations and HIV/AIDS
Bertrand, J. (2004). Diffusion of Innovations and HIV/AIDS. Journal of Health Communication, 9(Suppl1), 113-121.
Changing Homeowners' Behaviors Involving Toxic Household Chemicals: A Psychological, Multilevel Approach
Werner, C., & Adams, D. (2001). Changing homeowners' behaviors involving toxic household chemicals: A psychological, multilevel approach. Analyses of Social Issues and Public Policy (ASAP), 1(1), 1-32.
Cultural Transmission and the Diffusion of Innovations: Adoption Dynamics Indicate that Biased Cultural Transmission is the Predominate Force in Behavioral Change
Henrich, J. (2001). Cultural transmission and the diffusion of innovations: Adoption dynamics indicate that biased cultural transmission is the predominate force in behavioral change. American Anthropologist, 103(4), 992-1013. doi:10.1525/aa.2001.103.4.992.
Applying Diffusion of Innovation Theory to Intervention Development
Dearing, J. (2009). Applying diffusion of innovation theory to intervention development. Research on Social Work Practice, 19(5), 503-518. doi:10.1177/1049731509335569.
Why Organizations Adopt System Process Innovations: A Longitudinal Study Using Diffusion of Innovation Theory
Mustonen-Ollila, E., & Lyytinen, K. (2003). Why organizations adopt information system process innovations: A longitudinal study using Diffusion of Innovation theory. Information Systems Journal, 13(3), 275-297. doi:10.1046/j.1365-2575.2003.00141.x.
Innovating 'Diffusion of Innovation' theory: Innovation Characteristics the Intention of Utility Companies to Adopt Energy Conservation Interventions
Völlink, T., Meertens, R., & Midden, C. (2002). Innovating 'diffusion of innovation' theory: Innovation characteristics the intention of utility companies to adopt energy conservation interventions. Journal of Environmental Psychology, 22(4), 333-344. doi:10.1006/jevp.2001.0237.
