Washington State Promotes the Purchase of Recycled Content Products With Prompts in the "Get in the Loop, Buy Recycled" Program

Cases
King County commission for Marketing Recyclable Materials & Atwood, A. M. (1994). Consumer research survey: Knowledge, attitudes, and purchase of recycled-content products. King County Commission for Marketing Recyclable Materials.
Washington State used market research to identify the primary barriers to buying recycled products. Although concerns about price and quality were not addressed during this campai…

Television Feedback used to Modify Gasoline Consumption

Cases
Rothstein, Robert, N. Television Feedback Used to Modify Gasoline, Consumption, Behavior Therapy, 11, 683-688, 1980.,
This project examined the impact of feedback on the gasoline consumption of a large segment of the population. Every evening during the 6:00 news, a local television station displ…

Restoring the Redwood River

Cases
The Redwood River Clean Water Project, an accelerated program to restore the Redwood River and Lake Redwood, was officially launched in 1995. It began as a response to deteriorati…

Prompting a Consumer Behavior for Pollution Control

Articles
Geller, E. S., Farris, J. C. & Post, D. S. (1973). Prompting a consumer behavior for pollution control. Journal of Applied Behavior Analysis, 6, 3, 367-376.
Studied the relative effectiveness of different prompting procedures for increasing the probability that customers entering a grocery store would select their soft drinks in retur…

A Performance Feedback Intervention to Reduce Waste: Performance Data and Participant Responses

Articles
Eldridge, L., Lemasters, S. & Szypot, B. (1978). A performance feedback intervention to reduce waste: Performance data and participant responses. Journal of Organizational Behavior Management, 1, 258-267.
A performance feedback system was designed to reduce waste in a production department. The intervention included a new feedback system, a stated goal, and contingent supervisory p…
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Alameda’s Green Purchasing Program

Cases
As part of Alameda County’s (California, USA) goal to achieve a minimum 15% reduction in operational greenhouse gas emissions, the County’s Climate Executive Committee identified …

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