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If you’d like to learn more about framing your conservation messages, this resource may be for you. Conservation Optimism has created a helpful communication toolkit th…
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I’ve got an example for you of a high-quality littering prevention campaign in California. Action Research partnered with the Orange County Stormwater Program (h20c.org)…
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Many of you know that social norms influence behavior in powerful ways. If you would like to harness the power of social norms in your campaigns, try to avoid applying …
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When leading a behaviour change program that includes multiple non-divisible behaviours, memory shortcuts can be helpful. Take, for example, the EPA’s Sprinkler Spruce-U…
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A recent study published by Energy Policy has found that people’s concerns about climate change shape their support for various energy sources, from renewable energy to …
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Shorelines are known as the ‘ribbon of life’ due to the critical role they play in supporting wildlife, filtering out pollutants, decreasing soil erosion, and mitigating…
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Solar is expanding much more quickly than all other energy technologies in history, which is encouraging to see in the face of the global climate crisis. As part of this…
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Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…
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There are many reasons that people move towards plant-based diets, from concerns about human-caused climate change to better physical health to social influence.
As su…
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I had this idea that I would present an interesting rainwater tank rebate program that utilizes a CBSM approach but the thing is….I couldn’t find any. Of the nearly 30 …
