Mixed signals: How incentives really work

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Julie Cook Kitchener Feb 13, 2024 14:06 pm
Hi all, There's a fascinating book on incentives that you may consider reading. The author, a behavioural economist, provides an account of how actions send signals that shape b…

An Opportunistic Field Experiment in Community Water Conservation

Articles
Watson, R. K., Murphy, M. H., Kilfoyle, F. E. & Moore, S. M. (1999). An opportunistic field experiment in community water conservation. Population and Environment: A Journal of Interdisciplinary Studies, 20, 6, 545-560.
This quasi-experimental, 7-yr study evaluated the effectiveness of an educative vs a price-structuring approach to the strategic management of domestic water consumption. The Know…

Motivating Community Recycling: New Zealand Curbside Trial

Cases
Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

Winnipeg Folk Fest Reduces Waste with Reusable Mugs and Plates

Cases
The annual Winnipeg Folk Festival in Manitoba uses reusable plastic plates for all of its concession stands and for meals served to performers and volunteers backstage. A two doll…

AT&T's Telework Program

Cases
Atkyns, R., Blazek, M. & Roitz, J. (2002). Measurement of environmental impacts of telework adoption amidst change in complex organizations: AT&T survey methodology and results. Resources, Conservation and Recycling, 36, 267-285.
More and more AT&T employees are taking advantage of the latest computer technology by working from home. AT&T has been developing their telework program since 1992. Business can …

The Value of Incentives in Stimulating Energy Conservation

Articles
Hutton, R. B., & McNeill, D. L. (1981). The value of incentives in stimulating energy conservation. Journal of Consumer Research, 8, 3, 291-298.
In the fall of 1979, the US Department of Energy implemented the Low Cost/No Cost Energy Conservation Program in 6 New England states. Results of a telephone survey of 1,811 house…

Gasoline Conservation: A Procedure for Measuring and Reducing the Driving of College Students

Articles
Foxx, R. M. & Hake, D. F. (1977). Gasoline conservation: A procedure for measuring and reducing the driving of college students. Journal of Applied Behavior Analysis, 10, 1, 61-74.
Sought to motivate college students to reduce the number of miles they drove each day and thus save gasoline. The 12 experimental Ss were offered various combinations of prizes su…

Resource Recovery: Use of a Group Contingency to Increase Paper Recycling in an Elementary School

Articles
Hamad, C. D., Cooper, D. & Semb, G. (1977). Resource recovery: Use of a group contingency to increase paper recycling in an elementary school. Journal of Applied Psychology, 62, 6, 768-772.
Recycling has been suggested as a means for replenishing dwindling energy supplies, reducing solid waste accumulation, and conserving natural resource bases. In the present study,…

Energy Efficiency Means No Regrets

Articles
Assenza, Marit P (1996). Energy efficiency means no regrets. Forum for Applied Research and Public Policy , 11, 82-85.
Should we wait and see how hot it's going to get or should we act now to prevent global warming caused by greenhouse gases? Marit P. Assenza, a management consultant in Oslo, No…

Smarter Choices: Assessing the Potential to Achieve Traffic Reduction Using 'Soft Measures'

Articles
Cairns, S., Sloman, L., Newson, C., Anable, J., Kirkbride, A., Goodwin, P. (2008). Smarter choices: Assessing the potential to achieve traffic reduction using 'Soft measures'. Transport Reviews, 28(5), 593-618.
In recent years, there has been a growing interest in a range of transport policy initiatives which are designed to influence people's travel behaviour away from single-occupancy …

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