Webinar: The role of motivational research in creating effective behaviour change strategy

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Julie Cook Kitchener Jun 21, 2021 18:51 pm
Hi everyone, The International Social Marketing Association and the Australian Association of Social Marketing are co-hosting a webinar regarding the role of motivational researc…

The Effects of Personal Communication Strategies on Curbside Recycling

Articles
Lucia, M. (1990). The effects of personal communication strategies on curbside recycling. Dissertation Abstracts International, 51, 6-B,

Testing the Effectiveness of Supermarket-Based Environmental Shopping Campaigns in Changing Consumer Behavior in New York City

Articles
Clarke, Marjorie J. (Apr 2000). Testing the effectiveness of supermarket-based environmental shopping campaigns in changing consumer behavior in New York City. . Dissertation Abstracts International: Section B: the Sciences & Engineering., 60, 9B, p. 4491.
To advance waste prevention research, this study tested two environmental shopping educational campaigns in Manhattan supermarkets to impart information and motivation to shop…

Water Efficiency Durham

Cases
Durham Region is located on the north shore of Lake Ontario, on the eastern border of Toronto. In 1995 Durham Region began developing initiatives to help their customers reduce wa…

Effects of Values, Problem Awareness, and Personal Norm on Willingness to Reduce Personal Car Use

Articles
Nordlund, A., & Garvill, J. (2003). Effects of values, problem awareness, and personal norm on willingness to reduce personal car use. Journal of Environmental Psychology, 23(4), 339-347.
The influence of values, problem awareness, and personal norm on willingness to cooperate were studied. The choice situation was seen as a social dilemma and willingness to reduce…

Comment on Costanzo et al.'s "Energy Conservation Behavior: The Difficult Path from Information to Action."

Articles
Winett, R. A. Comment on Costanzo et al.'s "Energy conservation behavior: The difficult path from information to action.". Vol. 42. 1987. 957-958.
Comments that the conceptual model developed by M. Costanzo et al (see PA, Vol 73:26040) is a significant addition to the area of information and behavioral influence. However, in…

Attitudes and Persuasion

Articles
Petty, R. E. (1981). Self-persuasion approaches. In R.E. Petty (Ed.). Attitudes and persuasion. (pp. 213-254). Dubuque: Iowa: W.C. Brown Co..

Media, Fish and Sustainability: A Paper on Sustainable Development and the Canadian News Media

Articles
Keating, M. (1994). Media, fish and sustainability: A paper on sustainable development and the Canadian news media. Ottawa: National Round Table on the Environment and the Economy.

Persuasion: New Directions in Theory and Research

Articles
Perloff, R. M. & Brock, T. C. (1980). "And thinking makes it so": Cognitive responses to persuasion.. In M.E. Roloff & G.R. Miller (Ed.). Persuasion: New directions in theory and research.. (pp. 67-169). Beverly Hills: Safe Publications.

Compliance without Pressure: The Foot-in-the-Door Technique

Articles
Freedman, J. & Fraser, S. (1966). Compliance without pressure: The foot-in-the-door technique. Journal of Personality and Social Psychology, 4, 195-202.
2 experiments were conducted to test the proposition that once someone has agreed to a small request he is more likely to comply with a larger request. The 1st study demonstrated…

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