Consumers' Attitudes toward Energy Conservation

Articles
Olsen, M. E. (1981). Consumers' attitudes toward energy conservation. Journal of Social Issues, 37, 2, 108-131.
Previous research indicates that about 50% of all Americans believe that the energy problem is real and serious, and less than 25% are completely unconvinced of the problem. Large…

U.S. Consumer Attitudes and Home-Heating Conservation Behavior: A Multiattribute Longitudinal Model

Articles
Karns, D. A. & Khera, I. P. (1983). U.S. consumer attitudes and home-heating conservation behavior: A multiattribute longitudinal model. Journal of Economic Psychology, 4, 1-2, 57-70.
Reports a longitudinal analysis of residential energy conservation by 519 residents in a medium-size US metropolitan community. Mail panel surveys were conducted during winter mon…

Factors Affecting Energy Consumption: Two Field Tests of the Fishbein-Ajzen Model

Articles
Stutzman, T. M. & Green, S. B. (1982). Factors affecting energy consumption: Two field tests of the Fishbein-Ajzen model. Journal of Social Psychology, 117, 2, 183-201.
113 undergraduates and 506 consumers (primarily 26-55 yrs old) in a statewide sample participated in 2 studies that investigated the relationship among variables defined by situat…

Barriers to Consumer Choice of Energy Efficient Products

Articles
Anderson, C. D. & Claxton, J. D. (1982). Barriers to consumer choice of energy efficient products. Journal of Consumer Research, 9, 2, 163-170.
Explored barriers that deter consumers from making energy conserving choices when buying major durables. Refrigerator energy labels and sales staff emphasis were manipulated in an…

Prompting Thermostat Setting Behavior: Public Response to a Presidential Appeal for Conservation

Articles
Luyben, P. D. (1982). Prompting thermostat setting behavior: Public response to a presidential appeal for conservation. Environment and Behavior, 14, 1, 113-128.
Surveyed 419 residents door-to-door and by telephone to obtain readings of thermostat settings immediately after President Carter's 1977 appeal to conserve energy. Results show th…

Changing Attitudes toward Energy Conservation: The Effect of Development Advancement on the Salience of One-Sided and Two-Sided Persuasive Communications

Articles
Koballa, T. R. (1984). Changing attitudes toward energy conservation: The effect of development advancement on the salience of one-sided and two-sided persuasive communications. Journal of Research in Science Teaching, 21, 6, 659-668.
Tested the effect of 1-sided (favorable argument only) and 2-sided (both favorable and unfavorable arguments) persuasive messages about energy conservation (EC) on attitudes towar…

The Meaning of Normative Processes for Energy Conservation

Articles
Midden, C. J. & Ritsema, B. S. (1983). The meaning of normative processes for energy conservation. Journal of Economic Psychology, 4, 1-2, 37-55.
A national survey of 1,076 people was conducted in the Netherlands on attitudes, beliefs, norms, intentions, and behavior with respect to energy conservation. The questionnaire wa…

Self-Perception Based Strategies for Stimulating Energy Conservation

Articles
Allen, C. T. (1982). Self-perception based strategies for stimulating energy conservation. Journal of Consumer Research, 8, 4, 381-390.
Examined the utility of self-perception based influence techniques for stimulating socially conscious consumption by testing one such technique--an attribution/labeling message. S…

Consumer Adaptation to Gasoline Price Increases

Articles
Pitts, R. E., Willenborg, J. F. & Sherrell, D. L. (1981). Consumer adaptation to gasoline price increases. Journal of Consumer Research, 8, 3, 322-330.
Results from the present longitudinal study provide new evidence on household response to gasoline price increases from 1973 to 1979. 260 household members of a consumer panel exh…

Shame and Embarrassment as Deterrents to Noncompliance with the Law: The Case of an Antilittering Campaign

Articles
Grasmick, H. G., Bursik, R. J. & Kinsey, K. A. (1991). Shame and embarrassment as deterrents to noncompliance with the law: The case of an antilittering campaign. Environment and Behavior, 23, 2, 233-251.
Presents data supporting the hypothesis that threats of shame, a self-imposed punishment, and threats of embarrassment, a socially imposed punishment, function much like threats o…

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