Switzerland’s bike to work campaign: Fun, easy, and popular

Forums

Julie Cook Kitchener May 13, 2024 12:41 pm

Hi all, The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.