Transportation

Google Maps - New Case Study Posted to the Tools of Change Website

Forums
Jay Kassirer Ottawa Feb 10, 2025 15:50 pm
In 2021, Google introduced a feature in Google Maps to help drivers lower their greenhouse gas emissions through their route choices. As a result, between the feature’s launch in …

Switzerland’s bike to work campaign: Fun, easy, and popular

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Julie Cook Kitchener May 13, 2024 12:41 pm
Hi all,   The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…

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