Hi all,
Norway is a world leader in electric vehicle adoption. By 2020, Norway became the first country in the world in which annual sales of all-electric vehicles outsold the c…
What city could be called the bike capital of Canada? The city of Victoria in the province of British Columbia is definitely a contender. Victoria has a population of about 100,00…
Hi all,
It is easy to underestimate the critical role that others play on our behavior. Yet, social norms are all around us directing our behaviour from one day to the next. As…
Hi all,
Have you heard of the Turn It Off campaign? The project aimed to reduce car idling at school drop-off zones and transit “Kiss and Ride” parking lots across Toronto. This…
Hi all,
The social marketing discipline has long held this truism that sustainable behaviours should be fun, easy, and popular. Switzerland’s bike to work campaign is all of tho…
Hi all,
I’m sure most of you are aware that changing flying behaviour is important for reaching global climate goals, and that one way to do that is to substitute flights with t…
Does anyone have experience with running / encouraging / promoting / kick starting word of mouth or peer pressure campaigns to encourage sustainable behaviour? Specifically I am …
