CBSM Recommends

Effecting Durable Change: A Team Approach to Improve Environmental Behavior in the Household

Articles
Staats, H., Harland, P., & Wilke, H. (2004). Effecting Durable Change: A Team Approach to Improve Environmental Behavior in the Household. Environment and Behavior, 36(3), 341-367.
Interventions for voluntary proenvironmental behavior change usually target a limited number of behaviors and have difficulties in achieving durable change. The EcoTeam Program (E…

Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

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