Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

A Community-Wide Intervention to Improve Pedestrian Safety: Guidelines for Institutionalizing Large-Scale Behavior Change

Articles
Boyce, T. E., & Geller, E. S. (2000). A community-wide intervention to improve pedestrian safety: Guidelines for institutionalizing large-scale behavior change. Environment and Behavior, 32(4), 502520.
An A-B-A reversal design with a long-term follow-up evaluated a community-wide commitment and incentive program to improve pedestrian safety. The campaign encouraged residents …

Virtual North America

Introductory & Advanced Workshops

June 1st - 10th, 2021

Registration Ending Soon!
Learn More

Virtual Oceania

Introductory & Advanced Workshops

October 12th - 21st, 2021

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing