Water-Efficient Durham
WaterSense Adds Up to Big Water and Energy Savings
Shower Feedback in Switzerland
Day Zero: Cape Town Includes Fear Appeal to Avoid Running Out of Water
Municipal Awareness and Action Campaigns for Outdoor Water Use
Hotel Room Prompts
Using Road Signs to Provide Community Feedback on Water Use
Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
A Room with a Viewpoint: Using Social Norms to Motivate Environmental Conservation in Hotels
Goldstein, N., Cialdini, R., & Griskevicius, V. (2008). A room with a viewpoint: Using social norms to motivate environmental conservation in hotels. Journal of Consumer Research, 35(3), 472-482. doi:10.1086/586910.