The Effect of Sign Prompts and Modeling on Encouraging Dog Owners to Pick-up Dog Droppings in Chicago, Illinois

Cases
Jason, L. A., Zolik, E. S., & Matese, F. J. (1979). Prompting dog owners to pick up dog droppings. American Journal of Community Psychology, 7, 3, 339-351.
After conducting a literature review, sign prompts and modeling were identified as effective tool for encouraging dog owners to pick up after their dogs. Therefore, these tools we…

Innovative Uses of Compost: Using Microorganisms Instead of Pesticides for Farming

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Farmers in the United States have been plagued for years by expensive unsustainable agriculture. More than 10 percent of the vegetables planted in the United States are lost to ro…

Water Efficiency Durham

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Durham Region is located on the north shore of Lake Ontario, on the eastern border of Toronto. In 1995 Durham Region began developing initiatives to help their customers reduce wa…

The Seafood Watch Program

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The Seafood Watch program began as a list of sustainable seafood choices developed by the Monterey Bay Aquarium between 1997-1999. This list was developed in order to answer visit…

Using Prompts to Decrease the Amount of Lawn-Walking on a University Campus

Cases
Smith, J.M. (1992). Several antecedent strategies in reduction of an environmentally destructive behavior. Psychological Reports, 70, 241-242., ,
A literature review revealed that prompts could be an effective tool in decreasing the destruction of grass. Therefore, sign prompts were placed at four locations on a university …

Students Teaching Students on the Importance of Using Both Sides of Paper, Conserving Energy, and Recycling

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Students can be the best teachers. In 1995, students in the Student Leadership Class designed and delivered educational messages to teachers and students on the importance of usin…

Reducing Residential Water Consumption with Feedback in Melbourne, Australia

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Aitken, C. K., McMahon, T. A., Wearing, A. J. & Finlayson, B. L. (1994). Residential water use: Predicting and reducing consumption. Journal of Applied Social Psychology, 24, 2, 136-158.
Since residential water use is quite high in Melbourne, Australia, a pilot program was designed to lower consumption. First, a literature review was conducted to identify behavior…

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