Water

Restoring the Redwood River

Cases
The Redwood River Clean Water Project, an accelerated program to restore the Redwood River and Lake Redwood, was officially launched in 1995. It began as a response to deteriorati…

Water Efficiency Durham

Cases
Durham Region is located on the north shore of Lake Ontario, on the eastern border of Toronto. In 1995 Durham Region began developing initiatives to help their customers reduce wa…

Florida Clean Marina Program

Cases
Program developed as a multi-media single sector effort to implement a voluntary, partnership-driven, criteria and incentive-based, proactive pollution prevention approach for mar…

Students Teaching Students on the Importance of Using Both Sides of Paper, Conserving Energy, and Recycling

Cases
Students can be the best teachers. In 1995, students in the Student Leadership Class designed and delivered educational messages to teachers and students on the importance of usin…

Re: Efficiency Workshops v Home Audits for Disadvantaged Households

Forums
Unknown Oct 8, 2005 17:15 pm
Brenda: While not directly relevant, you might want to take a look at the work of Glen Pleasance from Durham Region in Ontario, Canada on outdoor water efficiency. Glen has c…

San Diego Watershed

Forums
sarahblakeslee Oct 11, 2007 16:16 pm
Hello, Wondering if anyone knows of any Community based social marketing workshops or groups that we can share ideas and resources with in Southern California. We are using co…

Follow-Up Data on Two Dog-Litter Reduction Interventions

Articles
Jason, L. A. & Zolik, E. S. (1980). Follow-up data on two dog-litter reduction interventions. American Journal of Community Psychology, 8, 6, 737-741.
Conducted a follow-up of 2 studies by the 1st author et al . The behavioral technology techniques used to reduce dog litter were successful, particularly in the 2nd study, which i…

The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising

Articles
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Investigated "sick baby" and "well baby"communication strategies in environmental or social marketing. Two studies were conducted with 300 adults. In the 1st study, 95 Ss were use…

A Longitudinal Study of Domestic Water Conservation Behavior

Articles
Moore, S., Murphy, M., & Watson, R. (1994). A longitudinal study of domestic water conservation behavior. Population and Environment: A Journal of Interdisciplinary Studies, 16, 2, 175-189.
Compared the results of a 1988 study (1,800 Ss) conducted in a metropolitan and a regional urban area of Australia on knowledge, attitudes, intentions, and behavior regarding wate…

Behavioral Interventions in Resource Conservation: A System Approach Based on Behavioral Economics

Articles
Winkler, R. C., & Winett, R. A. (1982). Behavioral interventions in resource conservation: A system approach based on behavioral economics. American Psychologist, 37, 4, 421-435.
Outlines some of the advantages of an integration of psychological (social-learning) and economic conceptualizations when developing behavioral interventions in resource conservat…

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