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An interesting example of social diffusion in action is the Redwood River Clean Water Project in Minnesota. It began as a response to poor water quality conditions in t…
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You may know about Cape Town, South Africa’s struggles with water shortages several years ago. You may be less familiar with how cleverly they used behavioral science to…
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When leading a behaviour change program that includes multiple non-divisible behaviours, memory shortcuts can be helpful. Take, for example, the EPA’s Sprinkler Spruce-U…
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Shorelines are known as the ‘ribbon of life’ due to the critical role they play in supporting wildlife, filtering out pollutants, decreasing soil erosion, and mitigating…
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I had this idea that I would present an interesting rainwater tank rebate program that utilizes a CBSM approach but the thing is….I couldn’t find any. Of the nearly 30 …
Sponsored by the US Environmental Protection Agency (EPA), WaterSense was a partnership program created to help Americans use less water via water-efficient products, homes, and s…
Several decades ago, the city of Cape Town, South Africa predicted severe water shortages as a result of rapid urbanization and high per capita water consumption. In 2018, as the …
Due to a rapid increase in population growth, Barrie, Ontario was faced with an increasing demand on water supply. An environmental assessment conducted by the Municipal Works Dep…
To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
The Southwest Florida Water Management District created the “Skip a Week” yard watering campaign to overcome misconceptions about the amount of water required for a healthy yard w…
