Rain Garden Rebate Programs: A Great Example

Forums
Julie Cook Kitchener Aug 11, 2025 12:40 pm
Hi all,    Many of you work in water conservation or stormwater management, but even if you don’t, you may find this rain garden rebate program interesting. It is a partnership be…

Using CBSM to improve stormwater management

Forums
Julie Cook Kitchener Mar 17, 2025 12:45 pm
Hi all,    As climate change increases extreme weather events and as urbanization creates more impermeable surfaces resulting in stormwater runoff, there is a growing need for urb…

Bridging the intention-action gap in Kenya

Forums
Julie Cook Kitchener Feb 17, 2025 13:29 pm
Hi all,    If you have ever had the best intentions to engage in a certain behavior, but didn’t follow through, then you are already somewhat aware of the intention-action gap. Qu…

Cape Town’s water crisis to redemption story

Forums
Julie Cook Kitchener Oct 21, 2024 13:36 pm
Hi all,  You may know about Cape Town, South Africa’s struggles with water shortages several years ago. You may be less familiar with how cleverly they used behavioral science to…

Celebrating India's "Catch the Rain" campaign

Forums
Julie Cook Kitchener Mar 25, 2024 13:04 pm
Hi all,   On the heels of World Water Day on March 22nd, it is more urgent than ever that we collectively recognize the importance of water in our daily lives. For a bit of inspir…
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Water-Efficient Durham

Cases
To combat the increasing demand on its existing water supply, the Regional Municipality of Durham created the water efficiency program, Water Efficient Durham, which aimed to conv…
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Shower Feedback in Switzerland

Cases
In 2012, ETH Zurich recruited 697 households from a 5,000-household sample provided by the utility company ewz to participate in the shower feedback pilot, a program designed to p…
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ClimateSmart Home Service, Queensland, Australia

Cases
In 2009, the ClimateSmart Home Service program was launched by Local Government Infrastructure Services (LGIS) in Queensland, Australia. This program aimed to reduce the electrici…

Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation

Articles
Kennedy, A. (2010). Using Community-Based Social Marketing Techniques to Enhance Environmental Regulation. Sustainability, 2(4), 1138-1160
This article explores how environmental regulation may be improved through the use of community-based social marketing techniques. While regulation is an important tool of sustain…

Using Cognitive Dissonance to Encourage Water Conservation

Articles
Dickerson, C. A., Thibodeau, R., Aronson, E., & Miller, D. (1992). Using cognitive dissonance to encourage water conservation. Journal of Applied Social Psychology, 22, 11, 841-854.
Aroused dissonance in 80 female swimmers who used a campus pool by making them feel hypocritical about their showering habits. A 2 * 2 factorial design manipulated Ss' mindfulness…

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