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Protecting the Great Barrier Reef: The effectiveness of emotional appeals

Forums
Julie Cook Kitchener Mar 20, 2024 13:58 pm
Hi all,    Many of you are aware that the Great Barrier Reef along the Australian coast is one of the most extraordinary natural wonders of the world, and that climate change and …

Environmental Attitudes and Knowledge: A Comparison of Marketing and Business Students with Other Groups. Special Issue: Social Values

Articles
Synodinos, N. E. (1990). Environmental attitudes and knowledge: A comparison of marketing and business students with other groups. Special Issue: Social values. Journal of Business Research, 20, 2, 161-170.
161 university students in Hawaii were administered a modified version of the Ecological Attitudes and Knowledge Scale (EAKS) by M. P. Maloney et al (see PA, Vol 54:8704). Results…

Celebrating India's "Catch the Rain" campaign

Forums
Julie Cook Kitchener Mar 25, 2024 13:04 pm
Hi all,   On the heels of World Water Day on March 22nd, it is more urgent than ever that we collectively recognize the importance of water in our daily lives. For a bit of inspir…

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

Forums
Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

How a little city in Sicily became a zero waste giant

Forums
Julie Cook Kitchener Apr 22, 2024 12:39 pm
Hi all,   There is a city in Sicily called Calatafimi Segesta that, although small, has made tremendous strides in the past two decades toward achieving zero waste while at the sa…

Changing social norms around native plants in your area

Forums
Julie Cook Kitchener Apr 15, 2024 13:11 pm
Hi all,   Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …

Promoting Public Transit in Urban Areas with Incentives and Commitment

Cases
Bachman, W. , & Katzev, R. (1982). The effects of non-contingent free bus tickets and personal commitment on urban bus ridership. Transportation Research, 16A, 2, 103-108.
In order to decrease dependence on single occupant vehicles and to improve fossil fuel conservation, a pilot program was designed to increase ridership on mass transit. A literatu…

The Foot-In-The-Door Compliance Procedure: A Multiple-Process Analysis and Review

Articles
Burger, J. (1999). The foot-in-the-door compliance procedure: A multiple-process analysis and review. Personality and Social Psychology Review, 3(4), 303-325.
Reviewed research on the social compliance procedure known as the foot-in-the-door (FITD) technique. Several psychological processes that may be set in motion with a FITD manipula…

Clean Builder Program

Cases
St. John's Clean and Beautiful is dedicated to increasing environmental awareness, reducing litter, and encouraging community beautification. The Clean Builder program is designed…

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

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