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Protecting the Great Barrier Reef: The effectiveness of emotional appeals
Environmental Attitudes and Knowledge: A Comparison of Marketing and Business Students with Other Groups. Special Issue: Social Values
Synodinos, N. E. (1990). Environmental attitudes and knowledge: A comparison of marketing and business students with other groups. Special Issue: Social values. Journal of Business Research, 20, 2, 161-170.
Celebrating India's "Catch the Rain" campaign
The "Wear It" campaign: Encouraging boating safety & the use of life jackets
How a little city in Sicily became a zero waste giant
Changing social norms around native plants in your area
Promoting Public Transit in Urban Areas with Incentives and Commitment
Bachman, W. , & Katzev, R. (1982). The effects of non-contingent free bus tickets and personal commitment on urban bus ridership. Transportation Research, 16A, 2, 103-108.
The Foot-In-The-Door Compliance Procedure: A Multiple-Process Analysis and Review
Burger, J. (1999). The foot-in-the-door compliance procedure: A multiple-process analysis and review. Personality and Social Psychology Review, 3(4), 303-325.