Ready to Fly Solo? Reducing Social Marketing's Dependence on Commercial Marketing Theory

Articles
Peattie, S., & Peattie, K. (2003). Ready to fly solo? Reducing social marketing's dependence on commercial marketing theory. Marketing Theory, 3(3), 365-385.
The past development of social marketing theory and practice has been based largely on the translation of ideas and practices from conventional, commercial marketing. The applicat…

Social Norms Emoticons Paper

Forums
Jessica Diniz London Dec 16, 2009 9:13 am
Does anyone know of the paper that found that UK participants were not so taken by emoticons as US participants. I know of Schultz, P.W., J.M. Nolan, R.B. Cialdini, N.J. Goldstein…

Prompting Pro-Environmental Behaviours

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Rebecca McQuaid Dartmouth Dec 17, 2009 12:53 pm
Does anyone know of any (reasonably) sustainable give-aways that could be used as PROMPTS for engaging youth in pro-environmental behaviours? I know this would depend somewhat on …

Incentives to Reduce Air Travel

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Martin Krayer von Krauss Copenhagen Jan 11, 2010 10:30 am
Dear colleagues, I work for the European office of the World Health Organization, where I have been asked to look into the environmental impacts of our activities and propose a…

Images to Demonstrate Behavior Change Tools

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Lisa Dugdale Ann Arbor Feb 1, 2010 17:29 pm
I am putting together a brochure about creating effective environmental behavior change campaigns, and am in need of high quality images I can use to demonstrate some common tools…

Hands-on Learning vs Classroom Only

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Pamela Berstler Los Angeles Feb 11, 2010 15:11 pm
We are putting together an urban watershed restoration program with neighborhood-based projects. The central assumption is that a series of hands-on learning opportunities follow…

Canadian Turnkey Environmental Event Services

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Meagan Hinther Saskatoon Feb 19, 2010 11:11 am
Hello, The City of Saskatoon is looking into implementing several environmental programs (i.e. showerhead/tire gauge/CFL giveaways) to help change consumer behaviour and is se…

Looking for Fabulous and Effective Websites

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Janet MacDonald Edinburgh Feb 28, 2010 20:24 pm
As part of our international work, we manage the communications/social marketing for a long term stormwater project based in NZ. I am trying to convince my client that an effec…

Behaviour Change & EMS

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Bruce Paton Melbourne Mar 20, 2010 4:00 am
Hi all. I'm doing some research into behaviour change programs in the workplace, and in particular how they can be integrated into formal Environmental Management Systems. D…

Climate Change Education Program

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Sarah Mazze Eugene Mar 26, 2010 12:50 pm
Just a final announcement regarding a free webinar on March 30th at 11am PST on the award winning Climate Master programs for households, businesses and youth, designed by the Uni…

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