Targeted at healthcare staff in England and Wales, the goal of the cleanyourhands campaign was to improve hand hygiene as a way of combating preventable healthcare associated infe…
To increase public and healthcare professionals’ engagement in behaviors aimed at reducing the threat of antimicrobial resistance, the United Kingdom launched the Antibiotic Guard…
Created in King County, Washington, Capitol Hill In Motion was a campaign designed to encourage car users and car-owning households in communities where 70% of people were already…
Deliver Life was a campaign implemented in Malawi to emphasize the importance of practicing and sustaining good hygiene practices like hand washing with soap, using latrines prope…
Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…
Breast Aware was a social marketing pilot project created by the National Health Service Tameside and Glossop (NHST&G) that aimed to increase breast awareness in women aged 35 to …
In 1996, the Agita São Paulo program was launched to help combat the effects of low physical activity in the Brazilian state, particularly among lower income residents, by encoura…
A West Midlands National Health Service (NHS) program, ‘what’s pants, but could save your life?’ was designed to achieve a sustained increase in cervical screening amongst women 2…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…
