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Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions

Articles
Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Most climate change policy attention has been addressed to long-term options, such as inducing new, low-carbon energy technologies and creating cap-and-trade regimes for emissions…

Ridesharing Symposium (Free webinar hookup, May 24)

Forums
Jay Kassirer Ottawa May 10, 2012 17:16 pm
Broadcast live from the Emerging Ridesharing Solutions Joint Sub-Committee of the Transportation Research Board in Oakland California, the Ridesharing Symposium will debate the qu…

Best Practices of Carpool Lot Marketing/Behaviour Change Programs

Forums
Jeff Garkowski, MCIP, RPP Toronto Sep 2, 2015 8:18 am
I am working on an individualized marketing program aimed at increasing usage of a commuter parking lot (carpooling and transit drop-and-go) and am seeking input on good examples …

Playa Vista Ability2Change Earns Landmark Designation

Forums
Jay Kassirer Ottawa Dec 1, 2016 13:44 pm
This program is a great example of a targeted, strategic approach to transport behavior change. It features careful market segmentation and barrier removal, with different initiat…

Carpooling Project

Forums
Haley MacLeod Portland Nov 6, 2017 19:49 pm
Hi everyone, So I'm working with the Eco-Reps at University of Southern Maine in order to help promote GoMaine, a carpooling website, to its students and staff. I am very new at…

Looking for Model (1) Travel Behavior Programs and (2) Behavioral Building Energy Conservation Programs

Forums
Jay Kassirer Ottawa Mar 8, 2021 15:04 pm
Do you know of a particularly effective or innovative approach for changing travel or energy use behaviours? Your own program? Nominate it for Landmark designation. Designation as…
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Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
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Smarter Travel in Outer London: Integrated Marketing in the UK

Cases
Developed in two phases, the Smarter Travel initiative had an overall goal of decreasing the number of trips made by car in the Outer Boroughs of London, promoting walking, cyclin…
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Vancouver’s Employee Trip Reduction Program

Cases
Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
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Seattle’s Just One Trip Phase II

Cases
Seattle’s Just One Trip campaign aims to get residents to reduce the number of drive-alone trips they make on a weekly basis, replacing them with green travel alternatives includi…

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