Using E-mail Listservs to Promote Environmentally Sustainable Behaviors

Articles
Artz, N., & Cooke, P. (2007). Using e-mail listservs to promote environmentally sustainable behaviors. Journal of Marketing Communications, 13(4), 257-276.
This paper describes a social marketing campaign that encouraged individuals to adopt environmentally sustainable behaviors such as purchasing green power, installing energy-effic…

Aligning Identities, Emotions, and Beliefs to Create Commitment to Sustainable Social and Political Action

Articles
Thomas, E.F., McGarty, C., Mavor, K.I. (2009). Aligning identities, emotions, and beliefs to create commitment to sustainable social and political action. Personality and Social Psychology Review, 13(3), 194-218.
In this article the authors explore the social psychological processes underpinning sustainable commitment to a social or political cause. Drawing on recent developments in the co…

Willingness for Continued Social Commitment: A New Concept in Environmental Research

Articles
Montada, L., Kals, E., & Becker, R. (2007). Willingness for continued social commitment: A new concept in environmental research. Environment and Behavior, 39, 287-316.
This article validates that the willingness for continued commitment (WCC) is a predictor for manifest action, situated within the theory of continued social commitment and based …

The Effect of Public Commitment on Resistance to Persuasion: The Influence of Attitude Certainty, Issue Importance, Susceptibility to Normative Influence, Preference for Consistency and Source Proximity

Articles
Gopinath, M., & Nyer, P.U. (2009). The effect of public commitment on resistance to persuasion: The influence of attitude certainty, issue importance, susceptibility to normative influence, preference for consistency and source proximity. International Journal of Research in Marketing, 26(1), 60-68.
This study investigates the effect of public commitment on resistance to persuasion and on the roles played by attitude certainty, issue importance, susceptibility to normative in…

Social Influence: Compliance and Conformity

Articles
Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology 55(1), 591-621.
This review covers recent developments in the social influence literature, focusing primarily on compliance and conformity research published between 1997 and 2002. The principles…

Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice

Articles
Cooper, C. (2007). Successfully changing individual travel behavior: Applying community-based social marketing to travel choice. Transportation Research Record, (2021), pp. 88-99.
This paper demonstrates that community-based social marketing techniques can be successfully used to affect people's transportation awareness and behavior, as deployed in Washingt…

Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?

Articles
Matthies, E., Klöckner, C., & Preißner, C. (2006). Applying a Modified Moral Decision Making Model to Change Habitual Car Use: How Can Commitment be Effective?. Applied Psychology: An International Review, 55(1), 91-106.
A theory-driven intervention was carried out to initiate the try-out of a new travel mode behavior (try out taking public transport instead of car) in a sample of habitual car use…

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

Inspiring workplace safety through intrinsic motivation

Forums
Julie Cook Kitchener May 6, 2024 12:56 pm
Hi all,    Imagine you’re an investor sitting in a fancy hotel ballroom around the corner from Wall Street, waiting to hear a speech from the new CEO of the aluminum company you’v…

Who Recycles and When? A Review of Personal and Situational Factors

Articles
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
Reviews 80 studies, published 1969-1995, to examine recyling behaviors as differentiated from attitudes and intentions. The effects on recycling behavior of both personal variabl…

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