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Chicago’s Go Program

Cases
Chicago’s Go Program was designed to help residents walk, bike, ride transit, and use bike share more frequently while driving alone less often. Outside of promoting alternative f…
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Opting Out in Germany for Non-Renewable Energy

Cases
The following case explores what happened when three communities in Germany elected to have citizens opt-out for non-renewable energy supplies. In each community, the default ener…
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City of Austin’s Leave Time Travel Incentive

Cases
In an effort to encourage City of Austin employees to take voluntary actions to reduce their drive-alone trips to and from work, the City established a Smart Commute Rewards progr…
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Seattle’s Just One Trip Phase II

Cases
Seattle’s Just One Trip campaign aims to get residents to reduce the number of drive-alone trips they make on a weekly basis, replacing them with green travel alternatives includi…
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Woodside Gets Active

Cases
Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…
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VERB

Cases
Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…
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Vancouver’s Employee Trip Reduction Program

Cases
Vancouver’s Employee Trip Reduction Program was launched by the Greater Vancouver Regional District (GVRD) to reduce single-occupant vehicle commuter travel among its employees, p…
CBSM Recommends

Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…

The Check, Clean, Dry Campaign

Cases
New Zealand is an island nation that lies deep in the South Pacific. It consists of two main islands – the North Island and the South Island – separated by a 29km wide waterway, t…

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