CBSM Recommends

Energy Connect

Cases
Kady Cowan, founder of Energy Connect, designed the program with a specific focus on engaging frontline facilities management staff, building operators, mechanics, and engineers i…
CBSM Recommends

Class 5 Energy

Cases
Class 5 Energy was an approach to energy reduction developed in White Bear Lake Minnesota that was tested in two unique settings – a school and a healthcare facility. Using materi…
CBSM Recommends

Burlington’s Ice Rink Energy Competition

Cases
The following case study explores how the City of Burlington’s Ice Rink Energy Competition employed a low cost, easily replicable approach to significantly reduce energy consumpti…
CBSM Recommends

California’s Energy Conservation Competition

Cases
Developed by the non-profit SEI, California’s Energy Conservation Competition aimed to change behaviors around lighting, plug-loads, and mechanical systems by working with teacher…

Applying Social Psychology to Desegregation and Energy Conservation. Special Issue: Illustrating the Value of Basic Research

Articles
Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
Presents 2 examples of social psychology in action in dealing with an immediate crisis and a gradual problem. The immediate crisis occurred when a school system was desegregated, …

Seeking Adverts/Campaigns/Slogans for Engaging SMEs

Forums
adwait ainapure Nov 19, 2008 9:33 am
Hi all, I need to see examples of and evaluate adverts/campaigns/slogans etc. that aim to communicate and motivate environmental behaviour with Small-Medium Enterprises. Our pr…

Campaigns to Promote Environmental Health

Forums
x y Oct 5, 2008 21:36 pm
Dear colleagues, As part of formative research for a project that I am working on, I would appreciate your recommendations, documentation (research, strategy, evaluation) and…

Positive Engagement?

Forums
Ramsey Hart Baie Verte Jan 11, 2008 21:12 pm
Hi Folks, I'm struggling with the notion of positive engagement with companies that are known to have unsustainable or what could be considered socially unjust practices (ex.…

Improving Energy Conservation With Effective Home Audit Programs in California Using Communication and Commitment

Cases
Aronson, E. (1990). Applying social psychology to desegregation and energy conservation. Special Issue: Illustrating the value of basic research. Personality and Social Psychology Bulletin, 16, 1, 118-132.
The Pacific Gas and Electric Company (PG&E) in California provided a home audit program as a method to improve energy conservation. This initiative gave homeowners a free home ins…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing