Household Income, Electricity Use, and Rate-Structure Preferences

Articles
Blocker, T. J. & Koski, P. R. (1984). Household income, electricity use, and rate-structure preferences. Environment and Behavior, 16, 5, 551-572.
Explores the relationship between household income, present electricity use, and preferences for 3 proposed conservation-promoting electricity-rate structures, using data on 852 h…

Diffusion of Energy-Conserving Innovations

Articles
Darley, J. M., & Beniger, J. R. (1981). Diffusion of energy-conserving innovations. Journal of Social Issues, 37, 2, 150-171.
Suggests that people's decisions to adopt energy-conserving processes and products is a specific instance of the decision to adopt an innovation. Based on previous research, 8 dim…

Evaluating Acceptability and Effectiveness of Consumer Energy Conservation Programs

Articles
Claxton, J. D., Ritchie, J. R., & McDougall, G. H. (1983). Evaluating acceptability and effectiveness of consumer energy conservation programs. Journal of Economic Psychology, 4, 1-2, 71-83.
The Canadian government has recognized the need for programs that accelerate consumer energy conservation efforts. A major concern in these efforts is the identification of conser…

Assessing Communication Effects on Energy Conservation

Articles
Craig, C. S. & McCann, J. M. (1978). Assessing communication effects on energy conservation. Journal of Consumer Research, 5, 82-88.
This article presents the results of a field experiment on alternative ways of prompting energy conservation behavior. The source of the communication was found to influence the …

Energy Conservation Behavior: The Difficult Path from Information to Action

Articles
Costanzo, M., Archer, D., Aronson, E., & Pettigrew, T. (1986). Energy conservation behavior: The difficult path from information to action. American Psychologist, 41, 5, 521-528.
Presents a social-psychological model of energy-use behavior that draws on behavioral and social research to explain influence processes and behavioral change related to energy co…

Lifestyle and Home Energy Conservation in the United States: The Poor Accept Lifestyle Cutbacks while the Wealthy Invest in Conservation

Articles
Dillman, D. A., Rosa, E. A., & Dillman, J. J. (1983). Lifestyle and home energy conservation in the United States: The poor accept lifestyle cutbacks while the wealthy invest in conservation. Journal of Economic Psychology, 3, 3-4, 299-315.
Examined data from a general population sample survey of 8,392 households in 10 western states. An index summarizing the extent to which Ss had taken lifestyle cutbacks was somewh…

From Social Psychology to Political Economy: A Model of Energy Use Behavior

Articles
Dholakia, R. R., Dholakia, N., & Firat, A. F. (1983). From social psychology to political economy: A model of energy use behavior. Journal of Economic Psychology, 3, 3-4, 231-247.
Argues that policies designed to affect individual energy-use behavior focus mostly on a limited number of micro (social and psychological), short-run, and easily manipulable vari…

Why Is it So Hard to Sell "Savings" as a Reason for Energy Conservation?

Articles
Feldman, S. (1987). Why is it so hard to sell "savings" as a reason for energy conservation?. Energy Efficiency: Perspectives on Individual behavior, 27-40.

Using Social Cognition and Persuasion to Promote Energy Conservation: A Quasi-Experiment

Articles
Gonzales, M. H., Aronson, E., & Costanzo, M. A. (1988). Using social cognition and persuasion to promote energy conservation: A quasi-experiment. Journal of Applied Social Psychology, 18, 12 (Pt 2), 1049-1066.
Examined whether the effectiveness of a residential conservation service home energy audit program could be improved by training auditors to use social-psychological principles du…

Communication and the Adoption of Energy Conservation Measures by the Elderly

Articles
Griffin, R. J. (1989). Communication and the adoption of energy conservation measures by the elderly. Journal of Environmental Education, 20, 4, 19-28.
Examined the relationship of communication to adoption of energy conservation behavior among homeowners in a community. 813 homeowners participating in the 5-yr study were divided…

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