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Opower’s Home Energy Report, Minnesota

Cases
In 2009, Opower, an energy information software company, partnered with a Minnesota utility company to provide residential customers of the utility company with customized home en…
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California’s Energy Conservation Competition

Cases
Developed by the non-profit SEI, California’s Energy Conservation Competition aimed to change behaviors around lighting, plug-loads, and mechanical systems by working with teacher…
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ClimateSmart Home Service, Queensland, Australia

Cases
In 2009, the ClimateSmart Home Service program was launched by Local Government Infrastructure Services (LGIS) in Queensland, Australia. This program aimed to reduce the electrici…

The impact of vivid messages on reducing energy consumption related to hot water use.

Articles
Bailey, J. O., Bailenson, J. N., Flora, J., Armel, K. C., Voelker, D., & Reeves, B. (2015). The impact of vivid messages on reducing energy consumption related to hot water use. Environment and Behavior, 47(5), 570-592.
Research suggests that vivid and personalized interventions influence proenvironmental attitudes and behaviors. Through the use of immersive virtual environment technology, people…
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Household Actions Can Provide a Behavioral Wedge to Rapidly Reduce US Carbon Emissions

Articles
Dietz, T., Gardner, G.T., Gilligan, J., Stern, P.C., Vandenbergh, M.P. (2009). Household actions can provide a behavioral wedge to rapidly reduce US carbon emissions. Proceedings of the National Academy of Sciences of the United States of America, 106(44), 18452-18456.
Most climate change policy attention has been addressed to long-term options, such as inducing new, low-carbon energy technologies and creating cap-and-trade regimes for emissions…

A Behavioral Analysis of Peaking in Residential Electrical-Energy Consumers

Articles
Kohlenberg, R., Phillips, T., & Proctor, W. (1976). A behavioral analysis of peaking in residential electrical-energy consumers. Journal of Applied Behavior Analysis, 9(1), 13-18.
Investigated the peaking phenomenon, the tendency for electrical energy users to consume at high rates for brief periods during the day, by analyzing the electrical energy consumi…

Motivating Residents to Conserve Energy Without Financial Incentives

Articles
McMakin, A., Malone, E., & Lundgren, R. (2002). Motivating residents to conserve energy without financial incentives. Environment and Behavior, 34(6), 848-863.
Given the aim to motivate people to conserve energy in homes, we need to understand what drives people's energy use behavior and how it can be influenced. This article describes a…

Utilizing a Social-Ecological Framework to Promote Water and Energy Conservation: A Field Experiment

Articles
Kurz, T., Donaghue, N., & Walker, I. (2005). Utilizing a social-ecological framework to promote water and energy conservation: A field experiment. Journal of Applied Social Psychology, 35(6), 1281-1300.
The present study utilized a social-ecological framework to design an intervention to reduce residential water and energy use in a local community. An experimental design was used…

A Review of Intervention Studies Aimed at Household Energy Conservation

Articles
Abrahamse, W., Steg, L., Vlek, C., & Rothengatter, T. (2005). A review of intervention studies aimed at household energy conservation. Journal of Environmental Psychology, 25(3), 273-291.
This article reviews and evaluates the effectiveness of interventions aiming to encourage households to reduce energy consumption. Thirty-eight studies performed within the field …

Normative Social Influence is Underdetected

Articles
Nolan, J. M., Schultz, P. W., Cialdini, R. B., Goldstein, N. J., Griskevicius V. (2008). Normative Social Influence is Underdetected. Personality and Social Psychology Bulletin, 34 (7), 913-923.
The present research investigated the persuasive impact and detectability of normative social influence. The first study surveyed 810 Californians about energy conservation and fo…

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