The Role of Interpersonal Communication Networks in the Diffusion of Energy Conserving Practices and Technologies
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The Baby is Sick/the Baby is Well: A Test of Environmental Communication Appeals. Special Issue: Green Advertising
Obermiller, C. (1995). The baby is sick/the baby is well: A test of environmental communication appeals. Special Issue: Green advertising. Journal of Advertising, 24, 2, 55-70.
Information and Energy Conservation
Seligman, C. (1985). Information and energy conservation. Marriage and Family Review, 9, 1-2, 135-149.
Prompting Thermostat Setting Behavior: Public Response to a Presidential Appeal for Conservation
Luyben, P. D. (1982). Prompting thermostat setting behavior: Public response to a presidential appeal for conservation. Environment and Behavior, 14, 1, 113-128.
Barriers to Consumer Choice of Energy Efficient Products
Anderson, C. D. & Claxton, J. D. (1982). Barriers to consumer choice of energy efficient products. Journal of Consumer Research, 9, 2, 163-170.
Public Policy and Consumer Information: Impact of the New Energy Labels
McNeill, D. L. & Wilkie, W. L. (1979). Public policy and consumer information: Impact of the new energy labels. Journal of Consumer Research, 6, 1, 1-11.
Voluntary Response to Energy Conservation Appeals
Walker, J. M. (1980). Voluntary response to energy conservation appeals. Journal of Consumer Research, 7, 1, 88-92.
Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research
Dennis, M., Soderstrom, E.J., Koncinski, W.S., Cavanaugh, B. (1990). Effective Dissemination of Energy-Related Information: Applying Social Psychology and Evaluation Research. American Psychologist, 45(10), 1109.
Seeking Adverts/Campaigns/Slogans for Engaging SMEs
Application of Social Psychological and Evaluation Research: Lessons from Energy Information Programs
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