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Motivating Television Viewers to Become Organ Donors

Cases
The following case study explores how a popular primetime television drama, Numb3rs, was used to inform audiences of issues surrounding organ donation and, as a result, encourage …
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Emotional demonstrations (emo-demos) of handwashing with soap at vaccination centres

Cases
In 2014, the Sustainable Sanitation and Hygiene for All (SSH4A) program was introduced in Tanzania to raise mothers’ and caregivers’ awareness of the importance of washing hands w…
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Deliver Life

Cases
Deliver Life was a campaign implemented in Malawi to emphasize the importance of practicing and sustaining good hygiene practices like hand washing with soap, using latrines prope…
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Growing Healthy Kids

Cases
Growing Healthy Kids was an obesity prevention program for low-income families in Carrboro, North Carolina that aimed to increase children’s access to and consumption of fresh, fr…
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Portland’s Smart Trips Welcome Program

Cases
After creating Smart Trips, a successful transportation program for residents of Portland, Oregon, the Bureau of Transportation chose to redefine the program, shifting its focus t…
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cleanyourhands

Cases
Targeted at healthcare staff in England and Wales, the goal of the cleanyourhands campaign was to improve hand hygiene as a way of combating preventable healthcare associated infe…
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Bear Creek Safe Routes to School Program

Cases
With help from the Safe Routes to School administrator for the Boulder Valley School District in Colorado, Bear Creek initiated the Walking School Bus and other active transportat…
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Malawi’s BRIDGE Project

Cases
Developed to address the rapidly increasing rate of HIV infections in Malawi, the BRIDGE Project had five main objectives: (1) increase the median age for becoming sexually active…
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Bear Creek Safe Routes to School Program

Cases
With help from the Safe Routes to School administrator for the Boulder Valley School District in Colorado, Bear Creek initiated the Walking School Bus and other active transportat…
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VERB

Cases
Launched in 2002 by the Centers for Disease Control and Prevention, VERB was a ‘for-kids-by-kids’ multicultural campaign aimed at increasing and maintaining physical activity amon…

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