Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior

Articles
Lindenberg, S., & Steg, L. (2007). Normative, Gain and Hedonic Goal Frames Guiding Environmental Behavior. Journal of Social Issues, 63(1), 117-137. doi:10.1111/j.1540-4560.2007.00499.x.
This article discusses new developments about goal-dependent framing and multiple goal frames (sometimes also called "multiple motives"), which are highly relevant for understandi…

Global Warming/EcoTeam Program + Low Carbon Diet Program

Forums
Lorraine Herschkorn High Falls October 27, 2006 10:10 AM
Hello All, I let David Gershon, the creator of the EcoTeam program, here in New York, USA, know I have suggested his program. I found it to be an excellent program which I, a…

Achieving the Millennium Development Goals

Forums
Steven Brant Bryn Mawr May 23, 2006 11:12 AM
Dear Friends, I am researching whether or not the current global strategy for achieving the Millennium Development Goals is a viable strategy or not. I would appreciate heari…

Virtual North America

Introductory & Advanced Workshops

January 10th - 19th, 2022

Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing