What Can We Learn from Failed Attempts to Change People's Behaviour?

Forums
Julie Cook Waterloo November 04, 2020 10:35 PM
Hi everyone, A new article was published recently in Trends in Cognitive Sciences, which catalogues different types of failures in behaviour change programs as well as backfiring…

“It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates”

Forums
Liz Foote Maui October 23, 2020 04:01 AM
I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…

Behavioural Science Toolkit for Physical Distancing and People Movement

Forums
Liz Foote Maui September 02, 2020 02:41 AM
As described in this article, the firm The Behavioural Architects has released a free resource to help with physical distancing and people movement, specifically the behaviors of …

Webinar: "Can Peer Pressure Solve Climate Change?"

Forums
Liz Foote Maui August 18, 2020 11:34 PM
Last week, Rare hosted a webinar with behavioral economist and bestselling author Robert Frank, about how social norms can drive actions towards addressing climate change. A centr…

Behavioural Science around the World: A World Bank Report

Forums
Julie Cook Waterloo August 18, 2020 03:45 PM
Hi everyone, Last year, the World Bank published a report entitled "Behavioral science around the world: Profiles of 10 countries". They provide details on what these 10 countrie…

“Accurate, Honest and Transparent: How Leaders Should Communicate about Coronavirus”

Forums
Liz Foote Maui July 09, 2020 11:27 AM
As someone who watched NY Governor Andrew Cuomo’s daily coronavirus briefings pretty religiously, I enjoyed reading this opinion piece from Australia about how leaders should comm…

Montana Mask-Wearing PSAs with Normative Messaging

Forums
Liz Foote Maui July 09, 2020 09:35 AM
I saw these graphics posted on Twitter, presented as a great example of social proof. I think they also use humor pretty well. I'm not sure where they came from; for starters I di…

"How to Nudge a Coronavirus Nonbeliever"

Forums
Liz Foote Maui July 09, 2020 09:24 AM
I came across this article by Cass Sunstein (“Nudge”) about the role of personal identity surrounding the issue of mask-wearing (or lack thereof…). It references the iconic “Don’t…

Mask Use, Messaging, and Social Norms

Forums
Liz Foote Maui June 03, 2020 01:58 AM
As someone who’s had an N-95 mask in my carry on flight kit for years (alongside my spray bottle of 70% rubbing alcohol…), I have been really interested in following all the messa…
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The effects of social norms on male hygiene.

Articles
Nalbone, D. P., Lee, K. P., Suroviak, A. R., & Lannon, J. M. (2005). The effects of social norms on male hygiene. Individual Differences Research, 3(3), 171-176.
Numerous studies have found that individuals are more likely to comply with social norms when in the presence of others. To test the hypothesis that restroom hygiene norms would b…

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