Using concrete language

Forums
Julie Cook Kitchener Apr 7, 2025 12:32 pm
Hi all,    Everyone has problems with a product or service at some point in their lives, whether it’s returning a defective item, rescheduling a canceled flight, dealing with a cr…

Smart Cities: A good idea?

Forums
Julie Cook Kitchener Feb 28, 2024 14:13 pm
Smart Cities have risen in popularity in the past several years. As sustainability professionals, many of whom work for municipalities, you may have come across or be working towa…

Social media for behaviour change toolkit

Forums
Julie Cook Kitchener Dec 12, 2023 19:15 pm
Hi all,   If you’re looking for information on how to run a social media for behaviour change campaign, the International Federation of the Red Cross and USAID have teamed up to p…
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Carbon Cure

Cases
Established in 2012, the goal of Carbon Cure was to reduce embodied carbon in the built environment by 500 million tonnes annually by 2030 to help slow climate change. To do this,…
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Climate Matters Program for TV Weathercasters

Cases
In 2009, Ed Maibach and colleagues at George Mason University and Climate Central began to discuss the potential for TV weathercasters to band together, creating a community of pr…

COP 26 & The Benefits of Climate Action

Forums
Julie Cook Kitchener Nov 18, 2021 18:02 pm
Hi all, As you may know, the latest global climate negotiations at COP 26 in Glasgow have drawn to a close. Though some progress was made, concerns remain about the enormous gap …

The Storytelling Genius of Jane Goodall

Forums
Julie Cook Kitchener Oct 19, 2021 21:01 pm
Hi everyone, Time magazine recently published an article featuring the legendary conservationist Dr. Jane Goodall, and how she uses storytelling as a way to engage people in chan…

Webinar: The role of motivational research in creating effective behaviour change strategy

Forums
Julie Cook Kitchener Jun 21, 2021 18:51 pm
Hi everyone, The International Social Marketing Association and the Australian Association of Social Marketing are co-hosting a webinar regarding the role of motivational researc…

Urgency & Agency: Conquering Climate Despair

Forums
Julie Cook Kitchener May 27, 2021 17:29 pm
Hi everyone, "I will admit that I sometimes fall into the climate doom-ism camp. As a sustainability and behavioral scientist steeped in a steady stream of information about how …

COVID-19 & climate change: What's the psychology?

Forums
Julie Cook Kitchener May 13, 2021 16:34 pm
Hi everyone, COVID-19 and climate change are two of the most significant crises facing our world today. Wide-scale behaviour change is required to address both. How can governmen…

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