In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
This paper explores two different case studies where mass campaigns were used to address antibiotic use. Both cases emphasize the importance of understanding the target audience’s…
First implemented in 1991, the Calgary Commuter Challenge was designed to encourage commuters to explore alternative transportation options as part of National Environment Week. I…
To promote the reduction of home energy consumption and energy use related to food and transportation, Girl Scouts created the Girls Learning Energy and Environment Program (GLEE)…
In 1991 the Bay Area Air Quality Management District (BAAQMD) launched Spare the Air – a voluntary program designed to curtail motor vehicle emissions and improve air quality thro…
Woodside Gets Active was a three-month-long campaign that aimed to increase physical activity amongst parents and their children in Woodside (UK), an area known for having high le…
British Columbia’s Way to Go! program was created in response to data that showed a sharp increase in the number of students traveling to school by car between 1984 and 1994. Conc…
Developed in the Region of Peel, Ontario, Stepping It Up was a program designed to reduce car traffic and increase walking and cycling to school by working with elementary school …
Targeting gay men in the inner Melbourne region, the Drama Downunder campaign was designed to (1) increase access to diagnosis, treatment, and care of sexually transmitted infecti…
Ahead of the 2007 flu season, the Florida Department of Health decided to take on a new approach to pandemic preparedness – instead of implementing an information intensive campai…
