Successfully Changing Individual Travel Behavior: Applying Community-Based Social Marketing to Travel Choice
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The Check, Clean, Dry Campaign
Using Social Norms to Reduce Household Energy Consumption
Schultz P. W., Nolan J. M., Cialdini R. B., Goldstein N. J., Griskevicius Vladas (2007). The Constructive, Destructive, and Reconstructive Power of Social Norms. Psychological Science, 18(5), 429-434.
Litter Reduction: A Review and Integration of the Literature. Special Issue: Litter Control and Recycling
Huffman, K. T., Grossnickle, W. F., Cope, J. G., & Huffman, K. P. (1995). Litter reduction: A review and integration of the literature. Special Issue: Litter control and recycling. Environment and Behavior, 27, 2, 153-183.
Recycling as Altruistic Behavior: Normative and Behavioral Strategies to Expand Participation in a Community Recycling Program
Hopper, J. R., & Nielsen, J. M. (1991). Recycling as altruistic behavior: Normative and behavioral strategies to expand participation in a community recycling program. Environment and Behavior, 23, 2, 195-220.
Effects of Television Modeling on Residential Energy Conservation
Winett, R. A., Leckliter, I. N., Chinn, D. E., Stahl, B., & Love, S. Q. (1985). Effects of television modeling on residential energy conservation. Journal of Applied Behavior Analysis, 18, 1, 33-44.
Effects of Social Labeling on Giving to Charity
Kraut, R. E. (1973). Effects of social labeling on giving to charity. Journal of Experimental Social Psychology, 9, 551-562.
Who Recycles and When? A Review of Personal and Situational Factors
Schultz, P. W., Oskamp, S., & Mainieri, T. (1995). Who recycles and when? A review of personal and situational factors. Journal of Enviornmental Psychology, 15, 2, 105-121.
The Evaluation of Litter Behavior Modification in a River Environment
Wagstaff, M. C. & Wilson, B. E. (1988). The evaluation of litter behavior modification in a river environment. Journal of Environmental Education, 20, 1, 39-44.
Norms of Social Conduct and the Foot-in-the-Door
Kilbourne, B. K. & Kilbourne, M. T. (1984). Norms of social conduct and the foot-in-the-door. Journal of Social Psychology, 123, 1, 13-20.