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Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat

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Medicine Hat, a city in western Canada with a municipally owned utility, was interested in exploring how consumers would respond to receiving information on their home’s heat loss…
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Europe’s Energy Neighborhoods

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Based on a campaign run in Belgium in 2003, Europe’s Energy Neighborhoods was a program designed to allow neighborhoods to ‘bet’ with their municipalities that they could reduce e…
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Playa Vista Ability2Change

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In Playa Vista, California, Ability2Change work-place based transportation campaigns used custom services and incentives to decrease single-occupant-vehicle (SOV) peak period beha…
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Calgary Commuter Challenge

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First implemented in 1991, the Calgary Commuter Challenge was designed to encourage commuters to explore alternative transportation options as part of National Environment Week. I…
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Barcelona is full blooded

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In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
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Montreal Dietary Dispensary

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Working with women with at risk pregnancies in the Greater Montreal Area in order to reduce instances of low birth weight in babies was the goal of the Montreal Dietary Dispensary…
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Communities Putting Prevention to Work (CPPW) Initiative

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Using funding from the CDC’s Putting Prevention to Work (CPPW) initiative, King County, Washington was able to address obesity and health inequality among youth in the community t…
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California’s Energy Conservation Competition

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Developed by the non-profit SEI, California’s Energy Conservation Competition aimed to change behaviors around lighting, plug-loads, and mechanical systems by working with teacher…
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Opower’s Home Energy Report, Minnesota

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In 2009, Opower, an energy information software company, partnered with a Minnesota utility company to provide residential customers of the utility company with customized home en…
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Love to Ride

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Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…

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