Motivating Community Recycling: New Zealand Curbside Trial

Cases
Randomly selected residents of New Zealand were asked to participate in a curbside recycling trial. Two weeks before the first collection they received a letter from the mayor tha…

Turn it Off: Anti-Idling Project Using Commitment, Prompts and Norms

Cases
This pilot project sought to decrease the frequency and duration of motorists idling their vehicle engines. The pilot project involved staff approaching motorists at Toronto schoo…

Encouraging Environmentally Friendly Shopping using Prompts, Commitment and Norms

Cases
Customers at a Zehr's supermarket in Kitchener, Ontario were encouraged to purchase environmentally friendly products. 168 products were identified that either had least-waste pac…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing