Social Norms Approaches Using Descriptive Drinking Norms Education: A Review of the Research on Personalized Normative Feedback

Articles
Lewis, M., & Neighbors, C. (2006). Social norms approaches using descriptive drinking norms education: A review of the research on personalized normative feedback. Journal of American College Health, 54(4), 213-218. doi:10.3200/JACH.54.4.213-218.
College students have been shown to consistently overestimate the drinking of their peers. As a result, social norms approaches are effective in correcting these misperceived norm…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking: A Replication Failure

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2009). A multisite randomized trial of social norms marketing campaigns to reduce college student drinking: A replication failure. Substance Abuse, 30(2), 127-140. doi:10.1080/08897070902802059.
A 14-site randomized trial tested the effectiveness of social norms marketing (SNM) campaigns, which present accurate student survey data in order to correct misperceptions of sub…

A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking

Articles
DeJong, W., Schneider, S., Towvim, L., Murphy, M., Doerr, E., Simonsen, N., et al. (2006). A Multisite Randomized Trial of Social Norms Marketing Campaigns to Reduce College Student Drinking. Journal of Studies on Alcohol, 67(6), 868-879
Objective: An 18-site randomized trial was conducted to determine the effectiveness of social norms marketing (SNM) campaigns in reducing college student drinking. The SNM campaig…

Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns

Articles
Campo, S., Cameron, K., Brossard, D., & Frazer, M. (2004). Social Norms and Expectancy Violation Theories: Assessing the Effectiveness of Health Communication Campaigns. Communication Monographs, 71(4), 448-470. doi:10.1080/0363452042000307498.
College students' processing of alcohol, smoking, and exercise social norms messages, and related effects on judgments, attitudes toward one's own behaviors, and attitudes toward …

Differential Effects of Exposure to Social Norms Campaigns: A Cause for Concern

Articles
Campo, S., & Cameron, K. (2006). Differential effects of exposure to social norms campaigns: A cause for concern. Health Communication, 19(3), 209-219. doi:10.1207/s15327027hc1903_3.
College students' processing of alcohol social norms messages, related effects on normative judgments, attitudes toward their own behaviors, and perception of undergraduate attitu…

Cost of CBSM vs "Standard" Marketing

Forums
Todd Maki Palo Alto Jun 24, 2010 17:29 pm
We're looking into understanding the potential cost differences that may be encountered when conducting a CBSM-based campaign (including in-person communication with display/demon…

Evaluation Results for Webinars

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Unknown Apr 29, 2010 3:37 am
I am about to conduct an evaluation of the effectiveness of using a particular type of Webinar technology at providing information to farmers. My particular focus is on the appeal…

Evaluating Behaviour Change

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Damien Sweeney Melbourne Dec 3, 2009 21:29 pm
Show me the Change: complexity and the art of evaluation 4-6 May 2010, Melbourne Australia http://www.showmethechange.net.au/ We all know that behaviour change is complex.…

Metrics for Successful CBSM Initiatives?

Forums
Lisa Barlow Boulder Nov 27, 2009 13:11 pm
Hi, This is a general question - it doesn't fit neatly into the categories . How do you measure a successful program? Specifically, is there enough data yet on what is considere…

Municipal City's Footprint

Forums
Dr Rosemarie Russo Fort Collins Nov 16, 2009 11:03 am
Greetings from Fort Collins, Colorado. I am trying to determine how we compare to other cities around the country. Fort Collins has the following top ten goals and has achieved a …

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