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Spare the Air

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In 1991 the Bay Area Air Quality Management District (BAAQMD) launched Spare the Air – a voluntary program designed to curtail motor vehicle emissions and improve air quality thro…
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TransLink's TravelSmart Program

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Designed to serve residents of Metro Vancouver, TransLink’s TravelSmart program helps businesses and individuals reduce the number of trips made in single-occupant vehicles by pro…
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Barcelona is full blooded

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In conjunction with hosting World Blood Donor Day in 2010, Barcelona launched the Barcelona is full blooded campaign to raise public awareness of the importance of donating blood.…
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Seattle Neighborhoods In Motion

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Developed by King County Metro (KCM), Seattle Neighborhoods In Motion was designed to work directly with individuals to reduce drive-alone trips being made to a full range of trav…
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Cook County CARES

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In an effort to increase colorectal cancer screening rates among low-income Asian Americans, Hispanics, and African Americans ages 50 to 75, Cook County created the Colorectal Can…
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Senegal: A Handwashing Behavior Change Journey

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With assistance from the Water and Sanitation Program (WSP), the Public-Private Partnership for Handwashing with Soap (PPPHW) was created in Senegal in 2003. Based on an initial s…
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Donate Life California: A Campaign Launch Study

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Developed by the California branch of Donate Life America, the following communication campaign was launched in April of 2005 to get California residents to share their organ dona…
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Minority Organ Donation: The Power of an Educated Community

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In the late 1970s a grassroots movement emerged that aimed to increase organ donation rates among minorities in the United States. As part of this movement, 40 individuals were br…
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AT&T Employee Telework Initiative

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Following the implementation of the Clean Air Act in the United States, AT&T created its Employee Telework Initiative. In addition to achieving compliance with the Clean Air Act, …
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Love to Ride

Cases
Once known as Challenge for Change, the Love to Ride program was introduced in the UK by its creator Thomas Stokell to: (1) encourage more people to take up cycling and (2) encour…

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