Role of rhetoric and social norms on behaviors

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Jean Eells Webster City January 14, 2022 08:57 PM

Would like to talk with people who are working at the intersection of rhetorical analysis and social norms. I'm working in an area of agriculture where I haven't found others who …

You Have More Influence Than You Think

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Julie Cook Kitchener October 06, 2021 05:24 PM

Hi everyone, In a recent Behavioural Scientist article, Dr. Vanessa Bohns articulates the ways in which we influence others without even realizing it. Through her research studie…

Using Sustainability Village model to create change

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Cecilia Kemp Moss Vale April 28, 2021 02:30 AM

Hi guys, I am curious if anyone else lives in a rural setting where the local/municipal level government has developed a program based around the villages/small towns in their go…

To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure

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Julie Cook Kitchener April 14, 2021 11:09 PM

Hello everyone, In the midst of tackling climate change, a global pandemic, and other complex problems, behaviour change practitioners may be asking themselves how best to bring …

Two New Landmark Building Energy Behavior Case Studies – “Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat” and “California’s Energy Conservation Competition”

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Jay Kassirer Ottawa March 08, 2021 03:02 PM

Tools of Change has published two new open-access, full-length, Landmark building energy behavior change case studies. Our Landmark case studies are peer-selected to recognize beh…

What Can We Learn from Failed Attempts to Change People's Behaviour?

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Julie Cook Kitchener November 04, 2020 10:35 PM

Hi everyone, A new article was published recently in Trends in Cognitive Sciences, which catalogues different types of failures in behaviour change programs as well as backfiring…

“It’s how you say it: Systematic A/B testing of digital messaging cut hospital no-show rates”

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Liz Foote Maui October 23, 2020 04:01 AM

I’m sharing a recent article published in PLOSOne about a study carried out in Israel that investigated the effect of different messaging strategies on no-shows and appointment ca…

Behavior Change for Nature: A Behavioral Science Toolkit for Practitioners

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Julie Cook Kitchener October 21, 2020 06:04 PM

Hi all, I just lectured about biodiversity loss at the University of Waterloo, and have recently come across a fabulous behaviour change toolkit for practitioners working in the …

Behavioural Science Toolkit for Physical Distancing and People Movement

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Liz Foote Maui September 02, 2020 02:41 AM

As described in this article, the firm The Behavioural Architects has released a free resource to help with physical distancing and people movement, specifically the behaviors of …

COVID-19 Vaccination Uptake Strategies

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Julie Cook Kitchener August 26, 2020 04:23 PM

Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

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