Climate smart choices: Shifting traveller behaviour from planes to trains

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Julie Cook Kitchener Apr 15, 2024 13:18 pm
Hi all,   I’m sure most of you are aware that changing flying behaviour is important for reaching global climate goals, and that one way to do that is to substitute flights with t…

Changing social norms around native plants in your area

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Julie Cook Kitchener Apr 15, 2024 13:11 pm
Hi all,   Those of you who are interested in encouraging native plant gardens in your region might find some inspiration in World Wildlife Fund’s (WWF) “In the Zone” program. The …

The "Wear It" campaign: Encouraging boating safety & the use of life jackets

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Julie Cook Kitchener Apr 8, 2024 13:08 pm
Hi all,   If you’re looking for a compelling behaviour change program related to safety, check out the “Wear it” campaign run by the U.S. coast guard. Though it is American-based,…

Protecting the Great Barrier Reef: The effectiveness of emotional appeals

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Julie Cook Kitchener Mar 20, 2024 13:58 pm
Hi all,    Many of you are aware that the Great Barrier Reef along the Australian coast is one of the most extraordinary natural wonders of the world, and that climate change and …

Role of rhetoric and social norms on behaviors

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Jean Eells Webster City Jan 14, 2022 20:57 pm
Would like to talk with people who are working at the intersection of rhetorical analysis and social norms. I'm working in an area of agriculture where I haven't found others who …

You Have More Influence Than You Think

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Julie Cook Kitchener Oct 6, 2021 17:24 pm
Hi everyone, In a recent Behavioural Scientist article, Dr. Vanessa Bohns articulates the ways in which we influence others without even realizing it. Through her research studie…

Using Sustainability Village model to create change

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Cecilia Kemp Moss Vale Apr 28, 2021 2:30 am
Hi guys, I am curious if anyone else lives in a rural setting where the local/municipal level government has developed a program based around the villages/small towns in their go…

To Scale Behaviour Change: Target Early Adopters, then Leverage Social Proof & Social Pressure

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Julie Cook Kitchener Apr 14, 2021 23:09 pm
Hello everyone, In the midst of tackling climate change, a global pandemic, and other complex problems, behaviour change practitioners may be asking themselves how best to bring …

Two New Landmark Building Energy Behavior Case Studies – “Heat Loss Images, Norm Appeals Raise Impacts in Medicine Hat” and “California’s Energy Conservation Competition”

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Jay Kassirer Ottawa Mar 8, 2021 15:02 pm
Tools of Change has published two new open-access, full-length, Landmark building energy behavior change case studies. Our Landmark case studies are peer-selected to recognize beh…

What Can We Learn from Failed Attempts to Change People's Behaviour?

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Julie Cook Kitchener Nov 4, 2020 22:35 pm
Hi everyone, A new article was published recently in Trends in Cognitive Sciences, which catalogues different types of failures in behaviour change programs as well as backfiring…

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