A Field Experiment on Interventions to Improve Curbside Recycling

Articles
Schultz, P. W. (1995). A field experiment on interventions to improve curbside recycling. Dissertation Abstracts International: Section B: The Sciences and Engineering, 56, 5-B,
The United States is currently facing a solid waste crisis, and recycling is an important proenvironmental step toward resolving the crisis. Previous research with recycling has f…

An Explication of Social Norms

Articles
Lapinski, M., & Rimal, R. (2005). An Explication of Social Norms. Communication Theory, 15(2), 127-147. doi:10.1111/j.1468-2885.2005.tb00329.x.
This article identifies four factors for consideration in norms-based research to enhance the predictive ability of theoretical models. First, it makes the distinction between per…

Conserving Energy and Water at University of California at Santa Cruz with the Use of Norms and Prompts

Cases
Aronson, E. & O'Leary, M. (1982-83). The relative effectiveness of models and prompts on energy conservation: A field experiment in a shower room. Journal of Environmental Systems, 12, 3, 219-224.
After conducting a literature review, a norm appeal was incorporated into a pilot program designed to conserve water at the University of California at Santa Cruz. Although a sign…

Understanding Air Force Members' Intentions to Participate in Pro-environmental Behaviors: An Application of the Theory of Planned Behavior

Articles
Laudenslager, M., Holt, D., & Lofgren, S. (2004). Understanding air force members' intentions to participate in pro-environmental behaviors: An application of the theory of planned behavior. Perceptual and Motor Skills, 98(3,Pt2), 1162-1170. doi:10.2466/PMS.98.4.1162-1170.
At a single installation, a cross section of 307 active duty Air Force members completed questionnaires to assess whether the theory of planned behavior was useful in explaining t…

Social Influence: Compliance and Conformity

Articles
Cialdini, R. B., & Goldstein, N. J. (2004). Social influence: Compliance and conformity. Annual Review of Psychology 55(1), 591-621.
This review covers recent developments in the social influence literature, focusing primarily on compliance and conformity research published between 1997 and 2002. The principles…

Relationship Among Values, Beliefs, Norms and Ecological Behaviour

Articles
López, A., & Cuervo-Arango, M. (2008). Relationship among values, beliefs, norms and ecological behaviour. Psicothema, 20(4), 623-629.
The present study focuses mainly on the relationship between psychological constructs and ecological behaviour. Empirical analysis links personal values, ecological beliefs, conse…

Social Norms Approaches Using Descriptive Drinking Norms Education: A Review of the Research on Personalized Normative Feedback

Articles
Lewis, M., & Neighbors, C. (2006). Social norms approaches using descriptive drinking norms education: A review of the research on personalized normative feedback. Journal of American College Health, 54(4), 213-218. doi:10.3200/JACH.54.4.213-218.
College students have been shown to consistently overestimate the drinking of their peers. As a result, social norms approaches are effective in correcting these misperceived norm…

From Social Psychology to Political Economy: A Model of Energy Use Behavior

Articles
Dholakia, R. R., Dholakia, N., & Firat, A. F. (1983). From social psychology to political economy: A model of energy use behavior. Journal of Economic Psychology, 3, 3-4, 231-247.
Argues that policies designed to affect individual energy-use behavior focus mostly on a limited number of micro (social and psychological), short-run, and easily manipulable vari…

Toward More Effective Antecedent Strategies for Environmental Programs

Articles
Ester, P. & Winett, R. A. (1982). Toward more effective antecedent strategies for environmental programs. Journal of Environmental Systems, 11, 3, 201-221.
Antecedent strategies such as information and prompts when used to promote proenvironmental practices, i.e., energy and water conservation, recycling and litter control, use of ma…

Reactance and Norm Appeal in Anti-Littering Messages

Articles
Reich, J. W., & Robertson, J. L. (1979). Reactance and norm appeal in anti-littering messages. Journal of Applied Social Psychology, 9, 1, 91-101.
Conducted 3 experiments with a total of 390 children (over age 10 yrs) patronizing public swimming pool concessions to test a model of how anti-littering messages vary in the kind…

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