Normative Brochures

Forums
Kristine Nemec Cedar Falls Feb 20, 2016 9:28 am
I am looking for information on how to create brochures that incorporate social norms or normative language. I am incorporating CBSM principles into my program, such as conducting…

Application of Descriptive Normative Messages to Enhance Pro-Biodiversity Behaviours

Forums
Christiane Lellig Fleet Jul 2, 2015 8:13 am
We are currently designing an intervention study focussing on pro-biodiversity behaviours in a gardening and sustainable consumption context. Any experiences with or examples of c…

An Analysis of Intentions to Recycle Household Waste: The Roles of Past Behaviour, Perceived Habit, and Perceived Lack of Facilities

Articles
Knussen, C., Yule, F., MacKenzie, J., & Wells, M. (2004). An analysis of intentions to recycle household waste: The roles of past behaviour, perceived habit, and perceived lack of facilities. Journal of Environmental Psychology, 24(2), 237-246. doi:10.1016/j.jenvp.2003.12.001.
The theory of planned behaviour (TPB) was used to guide an analysis of intentions to recycle household waste in a geographical area (Glasgow, Scotland) with relatively poor recycl…

Social Influence aids the Diffusion of Innovations

Forums
Marion Dresner Portland Sep 24, 2013 11:03 am
I would like to know more about mechanisms through which social influence operates within a community to provoke "new adopters" of a sustainable practice to try it out. We work wi…

Examining Trends in Adolescent Environmental Attitudes, Beliefs, and Behaviors Across Three Decades

Articles
Wray-Lake, L., Flanagan, C., & Osgood, D. (2010). Examining trends in adolescent environmental attitudes, beliefs, and behaviors across three decades. Environment and Behavior, 42(1), 61-85.
Since the Environmental Movement began, adolescents’ views have been largely ignored in studies of public opinion. The article presents a descriptive analysis of trends in the env…

Interlocking Interactions, the Diffusion of Innovations in Health Care

Articles
Fitzgerald, L., Ferlie, E., Wood, M., & Hawkins, C. (2002). Interlocking interactions, the diffusion of innovations in health care. Human Relations, 55(12), 1429 - 1449.
This article aims to provide a reassessment of the processes of diffusion of innovations into organizations, based on new empirical data. The focus of the article is the latter st…

Consumers' Green Commitment: Indication of a Postmodern Lifestyle?

Articles
Haanpää, L. (2007). Consumers' green commitment: Indication of a postmodern lifestyle? International Journal of Consumer Studies, 31(5), 478-486.
Green consumer behaviour is one of the key focuses of contemporary research on the sociology of consumption. The constant presence of environmental issues related to consumption a…
CBSM Recommends

Planned Behavior and "Local" Norms: An Analysis of the Space-Based Aspects of Normative Ecological Behavior

Articles
Carrus, G., Bonnes, M., Fornara, F., Passafaro, P., & Tronu, G. (2009). Planned behavior and "local" norms: An analysis of the space-based aspects of normative ecological behavior. Cognitive Processing, 10(Suppl2), S198-S200. doi:10.1007/s10339-009-0292-9.
The role of spatial proximity in the construction of social norms is explored in the domain of ecological behaviour. An extended version of the theory of planned behaviour (TPB) i…

General Beliefs and the Theory of Planned Behavior: The Role of Environmental Concerns in the TPB

Articles
de Groot, J., & Steg, L. (2007). General beliefs and the theory of planned behavior: The role of environmental concerns in the TPB. Journal of Applied Social Psychology, 37(8), 1817-1836. doi:10.1111/j.1559-1816.2007.00239.x.
This study tested whether the theory of planned behavior (TPB; Ajzen, 1985) could explain people's intention to use a park-and-ride facility (transferium) in Groningen, The Nether…

Light Rail Use is More Likely on Walkable Blocks: Further Support for Using Micro-Level Environmental Audit Measures

Articles
Werner, C., Brown, B., & Gallimore, J. (2009). Light rail use is more likely on walkable blocks: Further support for using micro-level environmental audit measures. Journal of Environmental Psychology, XX(X) (available online), 1-9.
The primary purpose of the study was to address the claim that people are more likely to walk to a transit stop if they live on a “walkable” block. An additional purpose was to ev…

North America

Introductory Workshop

Jun 10th - 12th, 2026

Registration Ending Soon!
Learn More

Brisbane

Introductory Workshop

Oct 13th - 14th, 2026

Learn More

Perth

Introductory Workshop

Oct 19th - 20th, 2026

Learn More

Melbourne

Introductory & Advanced Workshops

Oct 27th - 30th, 2026

Learn More

Auckland

Introductory & Advanced Workshops

Nov 9th - 12th, 2026

Learn More
New 4TH Edition

Available Today!

Fostering Sustainable Behavior Book Cover

The latest edition of Fostering Sustainable Behavior features updated research, case studies, and practical strategies that can substantially impact the adoption of sustainable behaviors.

Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing