COVID-19 Vaccination Uptake Strategies

Forums
Julie Cook Kitchener Aug 26, 2020 16:23 pm
Hi all, The European Social Marketing Association recently shared an academic paper that was published in July 2020, entitled "Key Guidelines in Developing a Pre-emptive COVID-19…

Emerging from COVID-19 lockdown

Forums
Julie Cook Kitchener Jun 5, 2020 0:59 am
So many of us are thinking right now about how the world will transition out of COVID-19 lockdown. This blog post from Griffith University features Professor Jeff French, who is t…

Protection Motivation and Self-Efficacy: A revised Theory of Fear Appeals and Attitude Change

Articles
Maddux, J., & Rogers, R. W. (1983). Protection motivation and self-efficacy: A revised theory of fear appeals and attitude change.. Journal of Experimental Social Psychology, 19, 5, 469-479.
Investigated the effects of fear appeals on persuasion in a factorial experiment that was designed to test a combined model of protection motivation theory and self-efficacy the…

Effects of Fear Appeals and Physiological Arousal upon Emotions, Attitudes, and Cigarette Smoking.

Articles
Rogers, R. W., & Deckner, C. W. (1975). Effects of fear appeals and physiological arousal upon emotions, attitudes, and cigarette smoking.. Journal of Personality and Social Psychology, 32, 2, 222-230.
Conducted 2 experiments to conceptually replicate S. Schachter's (1964) theory of the determinants of emotion and to test the feasibility of extending the theory to attitudes an…

Predicting Three Dimensions of Residential Curbside Recycling: An Observational Study

Articles
Oskamp, S., Burkhardt, R. L., Schultz, P. W., Hurin, S. & Zelezny, L. (1998). Predicting three dimensions of residential curbside recycling: An observational study. Journal of Environmental Education, 29, 2, 37-42.
Three dimensions of household recycling behavior (frequency of participation, amount of recyclable materials, and contamination of recyclables by improper material) were observed …

Exploring the Consumer Decision Process in the Adoption of Solar Energy Systems

Articles
LaBay, D. G., & Kinnear, T. C. (1981). Exploring the consumer decision process in the adoption of solar energy systems.. Journal of Consumer Research, 8, 3, 271-278.
Examined residential solar energy systems within an adoption and diffusion of innovations framework using data for 631 Ss who responded to a mail survey. Findings indicate conside…

Participation in the Next Generation of Agriculture Conservation Programs: The Role of Environmental Attitudes

Articles
Luzar, E. J. & Diagne, A. (1999). Participation in the next generation of agriculture conservation programs: The role of environmental attitudes. Journal of Socio-Economics , 28, 3, 335-349.
Provides a behavioral analysis of wetland owners' decision to participate in the Wetland Reserve Program (WRP). The authors identify the WRP as an incentive based land use program…

Influence of Environmental Reasoning and Motivation on

Articles
Elnick, Alexandra Brady. (Sept 2000). Influence of environmental reasoning and motivation on environmental behavior among adults. . Dissertation Abstracts International: Section B: the Sciences & Engineering., 61, 3B, p.1670.
Worsening of our global environment is a contemporary problem of increasing magnitude that individuals as well as industry, government, and environmental groups are able to in…

Affective Appraisals of the Daily Commute: Comparing Perceptions of Drivers, Cyclists, Walkers, and Users of Public Transport

Articles
Gatersleben, B., & Uzzell, D. (2007). Affective appraisals of the daily commute: Comparing perceptions of drivers, cyclists, walkers, and users of public transport. Environment and Behavior, 39(3), 416-431.
To date, most research on travel behavior has been limited to studying utilitarian appraisals of car users and users of public transport. Studies on affective experiences are usua…

The Effectiveness of Soft Transport Policy measures: A Critical Assessment and Meta-Analysis of Empirical Evidence

Articles
Möser, G., & Bamberg, S. (2008). The effectiveness of soft transport policy measures: A critical assessment and meta-analysis of empirical evidence. Journal of Environmental Psychology, 28(1), 10-26.
In the last few years there has been a growing interest in transport policy concerning behaviour oriented 'soft' measures to reduce private car use. Besides an assessment of the m…

Virtual Oceania

Introductory Workshop

May 29th - 31st, 2024

Registration Ending Soon!
Learn More

Virtual North America

Introductory Workshop

Jun 3rd - 5th, 2024

Registration Ending Soon!
Learn More
Site Courtesy of
McKenzie-Mohr & Associates

Expertise in Community-Based Social Marketing